Digital Signage and Display – Essential Facts for Retailers about Buyer Behavior

Digital signage solutions are rapidly transforming the way businesses communicate in the market with their potential customers and audiences. Regardless of the industry to which you belong, digital signage and displays are capable of improvising user experience. In fact, its impact is clearly visible over the changing behavior of buyers that marks a direct impact on both offline as well as online shopping. Today, the buyers are attracting towards such purchases that offer interaction and experience together.

If you are into the retail industry, you need to keep the following crucial things in your mind about digital signage and buyer behavior.

Engage and interact

With all retailers, businesses and brands having a common goal today, they are constantly experimenting with the marketing strategies to enhance their sales and growth. Looking at the tremendous shift towards the online marketing and eCommerce sites, the retailers should employ the usage of engaging and interactive digital displays at their stores to depict all your product information over the screen.

Screen your products

With the invention of internet in the late 80s, people today are entering into a completely digitalized world. In order to inundate offline and online shopping experience of buyers, you need to bring novelty in your presentation. Try to include 360 degree view and video of your products to display your products larger than life on big screens.

What consumers actually want?

Living in a technology driven society, the buyers’ interest is constantly shifting towards digital space. Whether you belong to the retail sector or hospitality sector, by simple incorporation of digital signage solutions, you can easily attract your potential customers. However, you need to know what your customers really want from your digital signage. Here are few things that you should include in your digital screens –

•  Make a preference for dynamic displays over static ones.
• In order to engage users in your digital signage solutions, opt for touch screen displays that allow your customers to interact with you in the real time.
• Make your displays more interesting by involving the attention of your buyers in activities like quiz.

Being in the retail sector, you need to have a command over what your customers want from your digital signage solutions. Doing so, you will be able to boost your sales tremendously. 

Understanding the Key Benefits of Employing Digital Menu Boards in Restaurants

One of the much-debated topics among different forums of the food industry is the usage of digital menu boards in restaurant. They are constantly transforming the archetypal experience that you come across while dining out at restaurants. Offering an extensive list of advantages for the restaurant owners, here is an elaborate description of some key benefits:

1. Ultimate ease of menu changing

In order to abide by the latest caloric laws in place, a digital display allows you to display all necessary nutritional information regarding sodium, calorie and fat that the food contains. It also helps you in keeping your pricing list up-to-date either automatically or through manual control. You can also ensure central management of pricing across your different stores.

2. Promoting and Up-selling through dynamic displays

Unlike the traditional menu cards, having a digital menu board in your restaurant allows you to experiment with attention-seeking graphics. You can brightly display high-definition pictures and videos over your digital menu card thereby grabbing the attention of your potential customers. An elaborative and lively display of what you are going to serve is far more effective compared to any static poster in influencing the purchasing behavior.

3. Enhanced customer experience

With a digital display over your serving counter, you can exhibit value-added content in front of your customers thereby enhancing their overall dine-in experience at your restaurant. It also helps in reducing the high-perceived time duration of waiting.

4. Easy manageability

Due to the central control that digital menu boards offer, you can easily your entire system sitting at one place. This allows you to eliminate printing and staff errors thereby decreasing the unnecessary expenses of controlling and managing your menu board system. You can check out the details that are running at every board in each distinctive location of your restaurant.

5. A premium source of infotainment

These menu boards not only keep your customers informed about your hot deals, but also keep them entertained through your respective promos, event info and specials that further helps in lifting your sales and returning visits.

Digital menu boards in restaurants offer these and many advantages. Incorporating them in your business will surely uplift your entire business.