Top 10 Reasons Why Small and Medium-Sized Businesses Need Digital Signage

Small and medium sized businesses strive hard to compete with leading corporate giants. Digital signage acts as a blessing in disguise in this context as it enables them to grasp the interest of potential customers, assists in driving customer traffic, and enhance sales. With digital businesses, find it easier to interact and attract customers in manners that can skyrocket their profits in record time.

Digital Signage Solutions: Way to progress

Here are top 10 reasons that explain the importance of digital signage for small and medium size businesses: 

• Digital signage solutions surpass the appeal of traditional interactive modes like banners, pamphlets, flyers, etc.
• These methods take comparatively less time, effort, and money as compared to managing the static banners.
• Deliver informative content about the product produced and services rendered.
• These solutions use recyclable materials and make your ad environment friendly.
• They help you get better results without spending as much as static banners.
• The digital monitors make it possible to connect to the web and access to enjoy the news feeds, weather and currency updates etc.
• These solutions influence the purchasing power appreciably.
• Reduce the perceived waiting time.
• Display menu prices and change prices quickly.
• The Digital Signage Media Player is competent to update the content easily.

To summarize, digital signage solutions offer multifarious benefits to small and big businesses in the contemporary times, leading to power purchasing. They provide a better way to connect with potential customers, update the customers on latest product, reduce waiting time, and drive exponential sales.
 

Effective Guidelines to Boost Holiday Marketing in Digital Style

The technology is reshaping the quick service restaurant business at a rapid pace in the current scenario. If restaurants wait for too long to change, there are possibilities that they may be left behind, both by competition and by customers. Thankfully, digital menu boards used in the restaurant act as a holy grail in this context, owing to their efficiency and effectiveness in enabling the businesses win the competition. They provide a versatile way of communication with esteemed customers and contribute in driving up sales with special promotional offers. They also offer an effective platform to monitor and manage the restaurant’s menu.

Through this, one can effectively sell higher margin items to enhance the profit and generate a better ROI. Right from the online ordering to menu board and targeted social media campaigns, everything has drastically changed in the industry. Listed below are some of the ways that helps to boost Holiday Marketing in Digital style.

1. Instant Updates: Updating the drive-through digitally operated menus is simple, convenient, and easy.
2. Finance Ability: One can explore the number of companies that facilitates you to lease the digital menu board equipment and pay back the borrowed sum over a period.
3. Customer Satisfaction: It ensures the guaranteed customer satisfaction.
4. Updateable and Customizable: It is available in cloud-based technology, facilitating the operator to update and personalize the board more than once.
5. Up-Sell Opportunities: If you desire customers to purchase the high-profile items or big ticket meals, you have to put them at the center of the board. With digital boards, you can add photos with written text to make the advertisement more interesting.

No wonder, Digital menu boards have emerged as a beneficial aspect for the restaurant industry in the recent times. These digital versions offer a fresh way to communicate with customers, monitor, and management restaurant menus effectively, and drive sales with special promotional offers.

How Banks are Using Digital Signage to Their Advantage

Today, smart and impactful digital signage solutions such as an interactive screen kiosk are what banks, loan agencies, and other financial institutions, are banking on for re-inventing their in-branch experiences for all loyal and perspective customers. With most banking activities being accomplished on smart phones or over the internet, there is obviously a sound need for brick and mortar branches to make a difference to their customer services appearances, and levels of information disseminated; with the key to the vault being digital signage.

For instance, an interactive screen kiosk or other kinds of digital signage such as drive-up message boards, video content, cable feeds, and so forth, are fast becoming an integral part of modern banking. Allowing for effective customer experiences and smoother communication channels, they are helping retail customers enjoy comfortable and engaging moments in the financial institutions of their choice. In a nutshell, when remote banking facilities are taking over, these digital signage tools are creating the middle ground between the physical and virtual, and in more ways than one. 

Conclusion: 

Digital signage -- bridging the gap between in-store banking and all-digital banking – is powerful enough to retain and foster customer loyalty. This it does by intensifying personal relationships and creating emotional connections between bankers and their customers.

Interactive Screen Kiosks Make For Amazing Applications

With digital revolution taking place in every field, kiosk software for tag driven environments, creation of interactive experiences, as well as meaningful gestures and multi-touch, are now accessible to almost every business. Customers always expect more from brands today. This is especially true in the case of QSR businesses where kiosks are making their presence felt in more ways than one.

Read on to know how this beneficial digital solution for QSR can make your revenues soar too!

Benefits of Installing Interactive Screen Kiosks:

• An interactive screen kiosk is typically a modern platform offering detailed product information, thereby making it easy for customers to find what they are looking for.

• It facilitates convenient pre-ordering, shopping, browsing and making of payments.

• Touch-screen technology kiosks with digital signage offers digital representation of menu items. Customers can browse through the menu, select their items and slide their credit cards down the machine before moving on.

• This digital solution provides an amazing change to boost any business and increase sales, all via better product information supply.

• Kiosks consist of virtual libraries, interactive games, virtual museums, interactive maps and many other features that engage customers in the waiting area.

• People want more speed, accuracy and control. By implementing touch-screen kiosks, business owners can give customers what they want; thereby boosting the overall productivity of their business.

• In future, there is a strong possibility for experiencing an integration of bio-metric machines with digital signage for imparting multi-functionality.

• Self-Service Ticket Booking cuts down on employee engagements and make things smoother for customers too!

It’s true, the world is harnessing the cutting-edge technology dealt to it by millions of interactive touch screen kiosks, and how!

Types of Digital Signage and Their Impact

Those brightly lit screens displaying cool information are everywhere. They capture your attention frequently via innovative electronic displays--LCD or LED—in the form of broadcasts, information, menus, animations, videos, advertising………..The list is endless!

Yes, digital signage is increasing in popularity and engaging with all kinds of audiences with custom tailored content and graphics alike. It requires strategy, development as well as proper deployment for making digital presentations more successful, and is well-suited for all occasions, and clientele. 

Common Types of Digital Signage Applications

Digital signage content is capable of being updated frequently and easily. Its interactive abilities are available via the employment of interfaces like embedded touch screens, image capture devices, and movement detection tools. These aids are making this technology a smart alternative to traditional, static signage. The common types of digitally driven signage solutions are:

•         Welcome displays

•         Informational displays

•         Pricing displays

•         Digital menu boards

•         Digital way-finding displays

•         Digital point-of-purchase displays, and so forth.

These signage systems are using technologies such as Projection, LCD and LED for displaying video, digital images, and information. They are becoming the popular way of displaying relevant and targeted information in transportation systems, public spaces, museums, retail stores, hotels, stadiums, restaurants, corporate office buildings, and more.

      Go for digital signage—you won’t be disappointed.

Large Screen Digital Signage For Corporate Conferences

Corporate conferences are grand events where important personalities and representatives of corporate houses meet to discuss business, network and exchange ideas. Maintaining the class and standard for the organizing body becomes of high importance. To provide relevant information to the attendees regarding the event, the organizers make several unique efforts such as installing large screen digital signage hardware.

Large Screen Digital Signs

The digitized version of traditional printed signboards, today’s digital signs can fluently display information, whether promotional and informational. For grand corporate events, large screen displays are an ultimate pick.

Better, clearer resolution – Large screen digital signs come with HD feature that displays graphics with better and clearer resolution. No matter what the size of the screen is, the information being displayed will be crystal clear and easily observable.

Smooth idea transfer – In earlier times, the organizers would use papers or projectors to convey information and ideas to the invitees at their event. Grasping the facts being displayed this way was quite difficult. By installing large screen digital signage for corporate meetings, this communication gap can be bridged.

Among many advantages of digital signs, the best one is easy set up and updating. The information or advertisement being broadcasted digital signs can be changed and updated without facing any problem.

Increase Brand Awareness With Digital Signage At Mass Transit Stations

Transit stations are the places that observe a huge crowd every day. People from different age groups, genders, or other demographic provide a constant flow of marketable consumers. If measured and analyzed from marketing standpoint, metro stations provide an excellent platform to increase brand awareness.

Find Your Target Audiences

Without brand awareness, it is next to impossible for marketers to draw the attention of its target consumers. And, as mentioned earlier, the metro stations are the place where one can find audiences from all walks of life. By displaying advertisements and attractively-designed communications via digital signboards, you can effectively spread the awareness about your brand.

Digital signage can be a very valuable medium of advertising to draw the attention of passers-by at transportation hubs. If you have developed an eye-catching promotional content, and circulating it through digital signage solutions, the new-age version of hand-drawn or printed sign boards, across the city, you will be significantly increasing the reach of your brand.

The right timing matters.

Positioning your adverts at metro stations, especially around the areas where people have to wait for their turn, like ticket counters, near lifts, and platforms. Arraying the signage with the right set of content, at the right place, at the right time, would bring the righteous benefits your way. If you would use a powerful content, then success will surely be yours, however, the quality of the digital signage also plays a key part in lugging the concentration of the consumers toward your campaign.

The Future of Digital Signage Comes Knocking

The Chromebox Commercial

Who doesn’t know about Google Chrome? A popular browser with almost 50% of the global market share and a platform that has sparked multiple new applications, the Chrome OS system is a versatile portal that has a tremendous potential behind it. When this platform collaborates with a technology giant like AOPEN, what you get is a revolution in digital signage. The collaboration has signal led the birth of Chrome-based commercial digital signage devices that will bring change in communication technology, offering clients a brand new way to showcase their products, in a way that will set manufacturers apart from their competitors. Add cloud capabilities to this enhancement and what you get is an application that can be controlled and monitored from any remote location.

The Chromebase Commercial

The partnership has brought into focus new devices that seamlessly integrate digital signage with the content, to provide a scalable and secure platform that can revolutionize retail sectors. Chrome and AOPEN have come together to create an evolution in digital signage in the retail sector. The robust features of Google Chrome like cloud connectivity, automatic software updates, hardware level security, and remote management, along with the commercial-grade players from AOPEN provides a bright future for digital signage, more so when these become an affordable version of necessary appliances. These Chrome-based devices are built to withstand the rigors of 24/7 operation and provide lasting durability over consumer grade products.

High Quality Digital Displays From AOPEN

Displays are the lifeline of any digital signage network with the potential to attract and engage an audience in an array of environments. They are the final step in getting a message across to a target audience and the first step towards converting them into paying customers. AOPEN offers a range of high-resolution displays to suite an array of digital signage applications. This includes both All-in-One Touch and Non-Touch displays.

All-in-One Touch Displays

eTILE 19M

AOPEN WT22M-RH

AOPEN All-in-One Touch Displays are designed for a wide range of commercial applications and include the eTILE 19M, an ultra-thin and powerful display with a sense of style and aesthetic detail to improve customer engagement. The Warm Touch WT22-RH is versatile and interactive multi-touch displays with an in-built PC and full HD display which can be mounted in portrait and landscape mode. These interactive touch displays offer a powerful way to engage audiences and help conduct a more targeted and personalized marketing campaign.

Full HD Non-Touch displays

DSD46-HE Display

To enhance in-store communication and strength their brand, retailers and other entrepreneurs also have a choice of Full HD Non-Touch displays from AOPEN the DSD46-HE with a 46” slim bezel display that can fit in a wide range of environments. The display is ideal for both stand-alone applications as well as large video-wall projects in a variety of shapes and sizes. AOPEN offers a choice of digital signage solutions to help deliver a variety of dynamic content.  From displays to media players and complete digital signage solutions, you will find them all at AOPEN.

vDUO – Unique Digital Signage Solution from AOPEN

When it comes to advertising and marketing, digital signage offers greater flexibility to think “outside” the proverbial box. Retails, store owners, and other entrepreneurs looking for an out-of-the-box digital signage solution should check out AOPEN’s range of products to keep their customers engaged and entertained while they shop. These plug-and-play solutions are affordable while retailers can always find the right set up to meet their needs best.

Transparent immersive digital experience

vDUO

AOPEN’s vDUO is a unique digital signage solution that allows retailers to launch innovative product advertising campaigns and increase product visibility. This complete solution includes an AOPEN Digital Engine media player, 32” transparent LCD display box allowing you to place an object behind the screen and play videos and graphics over it, creating a unique way to attract shoppers, allowing you to show off both product and promotions, hence the name vDUO. All you need is to upload and schedule content and graphics that can be changed at any time. The vDUO offers the ability to create interactive and immersive digital experiences and have a positive impact on customers and a business’s bottom line.  

Powered by powerful Digital Engine media player

The vDUO solution includes an AOPEN digital engine media player that delivers superior graphic performance and offers the benefit of low power consumption. The solution can be integrated into a kiosk. The system is easy to install and can be set up in minutes. The vDUO offers a powerful way to communicate with customers with engaging and creative content that ultimately leads to increasing customer satisfaction. Sounds too much like an advertisement.

"Whether you want to power the screens of critical medical appliances or drive a huge multi screen video wall at a public event, AOPEN's media players are up to the task," AOPEN Marketing Manager Gabriëlle Offringa said in the announcement. "They are highly reliable as well as being energy efficient, making the systems ideal for signage solutions within retail, hospitality, medical, transport and other major vertical markets with ambitious signage needs."

AOPEN Digital Engine Server Rack Solutions

Server racks are a staple in a variety of settings. From data centers to offices and classrooms, there are different types of both servers and racks that hold them. One of the first types to be introduced were 2 post relay racks that are ideal for fitting in tight spaces in a data center. These racks offer maximum ventilation and easy access to equipment. On the other hand, you will find a range of portable server racks for small applications. They are easy to fit anywhere and are the ideal alternative to a full size rack.

A wide range of solutions

AOPEN offers a range of server rack solutions to integrate multiple digital engine media in a secured, central environment. They also feature cooling and cable management features that allow for a significant reduction in energy costs. Engine Core 200N is one of the popular server rack solutions designed to accommodate two digital engine media. This model is suitable for both rack mount and stand alone usage. Also available is the AOPEN Engine Core 650 which can be fitted with up to 6 digital engine devices while Engine Core 700 is packed with features and can accommodate and power up to 7 digital devices and power adapters, and is fitted with 3 system cooling fans.

Increased performance and easy maintenance

AOPEN server rack solutions are designed to increase performance and maximize airflow. They make for easy maintenance especially when it comes to cable management and service jobs that can be accomplished by technicians in a shorter time. With a front panel key lock, you can be rest assured your servers are secure. All these server rack features will allow you to get the most out of your servers.

Boost Business Growth with the AOPEN Channel Partner Program

With digital signage revenue touching over $15 billion, there is every opportunity for entrepreneurs to benefit from AOPEN’s Channel Partner Program. The program is designed to provide more information on marketing initiatives, training, and includes a portal with information on the latest products as they become available. The program allows companies to explore a wide range of markets and generate new sales. Each partner has customized access to sales and research materials and the opportunity to participate in marketing activities to expand their knowledge of AOPEN products and services.

Get access to a range of resources and tools

There are several benefits of becoming an AOPEN Channel Partner. To begin with, partners receive a unique portal custom tailored for your business with sales kits and road maps. In addition to comprehensive sales and marketing tools, partners have access to dedicated team support, which includes engineer, BDM and marketing. There are also rewards for purchasing AOPEN products from authorized distribution channels in the form of points, which can be later exchanged for AOPEN products, the latest consumer electronics and for co-branded marketing activities.

ACP memberships

The ACP program offers four categories of memberships to cater to every type of business. This includes Certified System Builders, Authorized Distribution Channels, Value Added Reseller, and Alliance Vendor Partner. Each group has a specially designed rewards program for the benefit of both partners. Companies looking to expand their market potential, and boost their revenue and profits will find AOPEN’s Channel Partner program the ideal alternative.

Groundbreaking Media Players from AOPEN

AOPEN is a leading cross platform digital signage solutions manufacturer that produces various computing products for businesses. They have blueprinted a number of brilliant products and solutions that have been cherished and appreciated globally for their uniqueness and innovation. In the same line, the company has unveiled a number of groundbreaking media players, best five of which here –

DE3250

DE3250

Tagged as ‘Rugged, Powerful and Affordable’, DE3250 media player from AOPEN comes with great many attractive features. This innovative content player comes with fan-less thermal control attribute that makes it unique in its range. Plus, it has 1080 HD graphic support. This ultra slim device, only 25mm tall, supports Windows operating system. The DE3250 utilizes a rugged steel chassis, uses a solid-state mSATA drive for file storage, and has no moving parts in the system, all providing more rugged durability and extended life-cycle.

DES4100

DES4100

Another robust produce from the AOPEN, the DES4100 is an advanced digital engine media player built on the AMD embedded G-Series platform. The small handy apparatus echoes high-quality images. It carries, 3G SIM Card slot, and many other exciting features. Low power consumption, ideal device for process control, optional I/O expansion board for expanded flexibility.

DE67-HA(I)

DE67-HA (I)

For stunning performance, AOPEN introduces DE67-HA (I) digital engine that meets the most demanding multimedia and computational workload requirements. It is one of the most powerful small media players. 

DE6140

DE6140

Potent and small DE 6140 digital engine media player can proficiently render graphics on four HD screens. For the same reason, the gadget gets its tagline, ‘Power Dynamic Content on Video walls’. The device is blessed with AMD Radeon HD 7660G. and can drive up to four independent displays for applications where a single screen just isn’t enough.

DE7200

DE7200

A media player with striking visuals, DE7200 is that device that meets even the most demanding requirements. Designed to work with the latest software applications, this superior-quality media player has inbuiltvisual enhancement features. The device supports 4th generation IntelCore processor, 4K resolution, and energy efficient green computing.The DE7200 supports up to three independent displays, making it ideal for any multi-display setup.