Monday, December 1, 2014

Grab Traveling Crowd’s Attention with Effective Digital Signage for Transportation

Digital Signage has left behind the traditional media options like billboards, print or other static display unit. This futuristic media option has emerged as an innovative way of delivering promotional content and messages to the target audience without physically changing the signage screen. It comprises of an electronic screen like LCD, LED, and Plasma which is integrated with a multimedia player at the back. Digital signage is doing wonders in transportation sector as it is an effective means to introduce the useful and promotional information to the traveling crowd.

This innovative way of delivering information to the audience can easily found in retail chains, corporate offices, institutions, hotel lobbies, banks etc. The dynamic content on the LED-based screen not just advertise or promotes a product or service but it also educate, inform and entertain the captive audience or the passers-by. Such advertisement is highly effective at the places where there are hundreds of arrivals and departures at one time as it displays vital information and saves then from unnecessary botheration. Airports, railway stations, bus terminals, metro trains, subways are some of the prominent places where easily-read text displays in the form of digital signage can be used to communicate vital information to travelers.

Digital signage for transportation also helps local authorities to alert the crowd on changes in safety measures, traveling precautions and rules. It also creates huge opportunity for advertisers to promote their products and services to a mass audience. In comparison with digital signage, the traditional printed signage’s used for advertising are less striking and attention-grabbing. Owing to its qualities like advanced technology and dynamic and captivating content, digital signage has become the best communication tool to attract traveler’s attention.

Take Your In-Store Communication to another Level with nTAKE Pro

In today’s ongoing business environment being innovative and competitive is the essentially required. If a business lacks modernism and advancement the chances of its survival in industry start shrinking. Let’s face the truth that every business is fighting for sale, more orders and added customer base. Businesses today are leaving no stone unturned in order to win new orders and using every marketing and advertising tool that help in double their sales numbers. In the same move, business owners are actively moving away from static banners to digital menu board solutions.

Establishing effective communication with current and prospective customers is the key to every business as if there is a communication gap between you and your customers than how can you promote or advertise your brand, services and company. Considering the advantages that digital menu board solutions provide as against static banners, more and more businesses are using digital menu boards as their prime advertising medium. Digital menu boards are more flexible and easier to manage i.e., utilizing the digital boards one can display different messages every time unlike static banners that usually show the same messages for the lifetime. Also, the digital boards are more cost-effective as compared to static banners. In digital boards, one simply requires to change the pricing scheme while in static banners should be re-printed whenever one requires to promote something new.

The market today is flooded with numerous digital signage solutions provider and AOPEN is one of the leading small-form-factor (SFF) computer system manufacturer and digital signage solution providers that simplifies digital menu board deployments with nTAKE, a complete digital menu board solution. nTAKE can connect up to four HD displays on one media player and a variety of features in order to boost business sales. Since its launch, nTAKE is simplifying the deployment of digital menu boards for QSRs, grocery stores and delis. AOPEN nTAKE Pro is a digital menu board solution which is designed primarily for quick service restaurants (QSRs) owners which allows then to deploy digital signage quickly, display menu offerings and create dynamic eye catching menu boards. The key features of nTAKE Pro include full HD, Content management SW with scheduling, publishing function, easy set up etc. The digital menu board solution also come with variety of templates that give different look to your advertising campaign.