Grab Traveling Crowd’s Attention with Effective Digital Signage for Transportation

Digital Signage has left behind the traditional media options like billboards, print or other static display unit. This futuristic media option has emerged as an innovative way of delivering promotional content and messages to the target audience without physically changing the signage screen. It comprises of an electronic screen like LCD, LED, and Plasma which is integrated with a multimedia player at the back. Digital signage is doing wonders in transportation sector as it is an effective means to introduce the useful and promotional information to the traveling crowd.

This innovative way of delivering information to the audience can easily found in retail chains, corporate offices, institutions, hotel lobbies, banks etc. The dynamic content on the LED-based screen not just advertise or promotes a product or service but it also educate, inform and entertain the captive audience or the passers-by. Such advertisement is highly effective at the places where there are hundreds of arrivals and departures at one time as it displays vital information and saves then from unnecessary botheration. Airports, railway stations, bus terminals, metro trains, subways are some of the prominent places where easily-read text displays in the form of digital signage can be used to communicate vital information to travelers.

Digital signage for transportation also helps local authorities to alert the crowd on changes in safety measures, traveling precautions and rules. It also creates huge opportunity for advertisers to promote their products and services to a mass audience. In comparison with digital signage, the traditional printed signage’s used for advertising are less striking and attention-grabbing. Owing to its qualities like advanced technology and dynamic and captivating content, digital signage has become the best communication tool to attract traveler’s attention.

Take Your In-Store Communication to another Level with nTAKE Pro

In today’s ongoing business environment being innovative and competitive is the essentially required. If a business lacks modernism and advancement the chances of its survival in industry start shrinking. Let’s face the truth that every business is fighting for sale, more orders and added customer base. Businesses today are leaving no stone unturned in order to win new orders and using every marketing and advertising tool that help in double their sales numbers. In the same move, business owners are actively moving away from static banners to digital menu board solutions.

Establishing effective communication with current and prospective customers is the key to every business as if there is a communication gap between you and your customers than how can you promote or advertise your brand, services and company. Considering the advantages that digital menu board solutions provide as against static banners, more and more businesses are using digital menu boards as their prime advertising medium. Digital menu boards are more flexible and easier to manage i.e., utilizing the digital boards one can display different messages every time unlike static banners that usually show the same messages for the lifetime. Also, the digital boards are more cost-effective as compared to static banners. In digital boards, one simply requires to change the pricing scheme while in static banners should be re-printed whenever one requires to promote something new.

The market today is flooded with numerous digital signage solutions provider and AOPEN is one of the leading small-form-factor (SFF) computer system manufacturer and digital signage solution providers that simplifies digital menu board deployments with nTAKE, a complete digital menu board solution. nTAKE can connect up to four HD displays on one media player and a variety of features in order to boost business sales. Since its launch, nTAKE is simplifying the deployment of digital menu boards for QSRs, grocery stores and delis. AOPEN nTAKE Pro is a digital menu board solution which is designed primarily for quick service restaurants (QSRs) owners which allows then to deploy digital signage quickly, display menu offerings and create dynamic eye catching menu boards. The key features of nTAKE Pro include full HD, Content management SW with scheduling, publishing function, easy set up etc. The digital menu board solution also come with variety of templates that give different look to your advertising campaign.

Digital Signage at the Best Price at AOPEN

Digital Signage in Retail

Retail sector is one of the booming sectors all across the world. It is something which has completely changed the way the world shops. But one thing like every other utility item requires is that of good publicity. Publicity is absolutely essential when it comes to any product or store as well. Digital signage is one of the most relevant things when it comes to promotion of retail stores. Digital signage is used in exhibitions, way findings, outdoor advertising and marketing. That is why digital signage in retail sector has become an extremely popular means of promotion of retail stores and its offers.

Digital Signage in Transportation

Digital signage use LED, LCD, projectors in order to show images, videos and information. AOPEN is one such place which provides you with ultimate digital signage solutions. The products offered by us are absolutely reliable with 24/7 working. They are absolutely reliant with a long life cycle. The signage products by AOPEN are energy efficient and provide you with the best results. For you best promotional options AOPEN provide you with numerous options which are user friendly and cost effective. At AOPEN it’s our aim to provide you with cut edge technology at the best possible price. The prices which we offer at AOPEN are the most competitive and will be more than value for money. We offer our retail clients with a large variety of options for them to promote their products in the best possible manner through the most effective means at the most effective price.

nTAKE – A complete digital board solution from AOPEN

Business owners looking for a way to cut costs and streamline what may seem like tedious operations, ought to consider a complete digital menu board solution like AOPEN’s nTAKE. Static menu boards most often turn out to be a costly affair with repeated printing, delivering and installing. That costs time and money. However, nTAKE helps eliminate all the costs associated with static displays. The solution is designed to connect up to four HD displays to one media player and control content from a single location.

A range of solutions to suit every level of business

nTAKE is an ideal digital menu board solution whether you own a deli, quick service restaurant or grocery store. To help you create engaging content and enhance customer experience, it comes a powerful content management system and other features to fit any level of business. Owners and managers have the perfect tool to promote the right products at the right time. They can keep track of what’s selling by simply connecting to their POS system.

nTAKE Value

nTAKE Pro

Owners and managers have a choice of nTAKE digital menu board solutions.

nTAKE Value is designed to control in-store communications and supports major media formats. The solution offers users the choice to create content with prebuilt templates or design their own layout.

If you are looking for a heavy duty solution, nTAKE Pro has all the features needed to support any restaurant or deli owner needs.

From support for up to 4 screen in major media formats to design templates and remote management of up to 30 media players, nTAKE Pro can help take customer satisfaction and business growth to a whole new level.

There’s more To Digital Menu Boards than Items and Prices

Digital signage has soon become a standard feature at restaurants and quick service outlets. The numerous benefits include cost savings and the opportunity to up-sell and influence a customer’s buying decision. This has driven just about everyone from Mom & Pop QSRs to national chains to consider upgrading to digital menu boards.

Enhance customer experience

Digital menu boards makes it a whole lot easier to alter prices, add new items, remove sold out items, and entice customers with special offers and promotions. All this can be done centrally so that multiple stores can receive simultaneous updates. However, there is much more to digital menu boards, more than just menu items and prices. They are interactive tools that help you communicate directly with customers. After all, all that technology and investment must translate into revenue. This is what digital menu boards can help you achieve through enhancing customer experience. It’s about creating compelling digital content that allows you to up-sell and cross sell to customers.

Enjoy a great ROI

Digital menu boards offer the flexibility to change menus based on the time of day or week. Most importantly, they allow menu changes to accommodate local, state, federal & international menu board regulations and comply with new caloric laws by easily displaying the necessary information next to each item on the menu. So if you are looking to provide a better experience for your customers and take full control over delivering engaging and useful information to them, think digital menu boards. They are the perfect way to customer satisfaction and sales.

AOPEN Retail Evolution Lab - Where we Work Wonders in Digital Design

An increasingly digitally connected world makes it easier for every business, marketers, retailers, and store designers to leverage digital design technology to gain a competitive edge. This is what AOPEN, a major electronics manufacturer that specializes in ultra-form factor computing has helped many global businesses achieve.

AOPEN has years of experience in tailoring business solutions and an intuitive understanding of the needs of vertical industries. AOPEN's Retail Evolution Lab is the perfect blend of experience and inventive design, and for those industries looking for custom made digital media solutions this is the place to be!

Retail Evolution Lab

Blending Innovation with Action

The consumer today demands an innovative and dynamic commercial experience. This can only be achieved through a marketing strategy that effectively uses all digital media channels to allow free flowing communication between the consumer and the company.

The Retail Evolution Lab at AOPEN works closely with brands and retailers to help them achieve a new level of audience interaction. Digital marketing platforms play a vital role in solving marketing and sales problems, and AOPEN uses inspiring and innovative digital deployments to create a never-before visual experience.

Interested? Visit us to know more

The scope of digital media is endless, and it can be daunting to find solutions on your own. Visit AOPEN Retail Evolution Lab at San Jose, and let our experts help you carve winning strategies for your brand.

From the latest in touch-screen technology to the 'What's New' in in-store branding and communications, we know the pulse of the market like no one else. Make a reservation now, and come tour our facilities to know more.

A Look at AOPENs Digital Signage Technology for Retailers

Digital marketing is now being pursued by most businesses, as it offers a great deal of efficiency and outreach to targeted customers. Many digital marketing strategies are much more cost friendly compared to traditional strategies, and hence it could easily be considered by businesses of all sizes. Digital signage is one such marketing strategy that is being used today. With the help of smart devices, it is possible to not just display your marketing message, but also offer a great deal of functionality to your customers.

AOPEN is a provider of digital signage solutions, both hardware and software. Open Sign is an interactive digital marketing and signage platform that has been designed to be used by retailers. Managing a digital signage network can be a costly and time consuming affair, when you don’t have the assistance of a well-designed platform. Open Sign by AOPEN lets you manage the content easily even without any design experience. It is an integrated platform that allows store managers to publish content to many touch-screen devices, and also offer real-time promotions and offers.

The Open Sign range of solutions addresses the needs of the retailers in particular. There is customer facing interactive display units that could be positioned at the POS. This could be used to capture the imagination of the customer while providing them with a way to find out what you have to offer. There also are in-store personal shopper solutions that can assist a customer to make the best choice for their needs.

Visit: http://www.aopen.com/us/retailers to find about the other great solutions put together for retailers.

AOPEN nTAKE and Digital Menu Board Solutions

With the tremendous growth in digital technologies, we now have great solutions to address so many of our needs. Cafes, restaurants, and groceries can now make use of digital menu boards as an alternative to the tedious process of managing static menu boards. Static menus are not just something that requires effort to manage, but they also involve considerable printing expenses. This could be addressed by a digital menu board whose content could easily be updated without much effort or expenditure.

A few years ago, installing and operating digital menu boards were not such an easy task as there were not really many good solutions providers. AOPEN, a digital display specialist, now offers both hardware and software solutions to help with your digital menu board requirements. nTAKE is a complete solution that lets you connect up to four HD displays on a media player. It comes with a very powerful content management system, which lets you take control over what your customers see. You could even use nTAKE to synchronize and update your menu boards across multiple locations. This is perfect for a chain of restaurants or retail stores as all the digital menu boards could be managed from one central location.

Digital Menu Board Solution

nTAKE can manage digital menu board systems of any size. It comes with pre-installed software that lets you work with the content. Managers can make extensive use of nTAKE to take a control over their digital menu boards. They could easily integrate their marketing message with this setup.

Technology Driven Digital Signage

Digital Signage uses a number of electronic displays like LCD, plasma, LED, 3D projection, water and fog screens and holographic displays. With the availability of new technology, digital signage are becoming more attractive to look at, thereby drawing the attention of people. The technology behind the signboards is simple. It is connected by three devices- the host server, digital media player and the electronic signage. When an audio or video message has to be displayed, then these three need to be connected. The signage and player is connected via audio-video wiring and the digital media player and content server is connected via Ethernet or Wi-Fi. And using this, the content is passed from the server to the digital media player and played on the signage.

For the content, software like content management systems and digital media distribution systems is used to transfer the desired content from the server or hosting device to the hardware, which is the signage. This content which is displayed on the hardware, is stored, managed and organized in the content management software. Content can also be directly displayed from the internet, provided it is connected to the server via Ethernet or Wi-Fi. It is vital for the display to always update his information so that people are not misguided or confused by the outdated information. Information is changed manually, as and when required.

Also scheduling solutions can be used, where the message automatically changes as per a preset schedule. If a particular server connects to a number of digital boards placed in different places, then the same information can be displayed on all the connected sign boards.

The World of Digital Retailing

Advertisement is one of the most important factors that increases the sales and profits of a company. Any form of advertisement is good, be it word-of-mouth, TV ads, mobile, online, radio ads, billboard, signage or coffee cup placements. They do the one most important thing- it communicates a message. 

Having a digital signage is a form of investment and advertisement. If it allows a business to add in a few more customers, then it is worth it. Hence sign boards or digital signage can be seen placed in vital areas all around you. And each of them competes with the other in order to attract the viewers. Similarly, retailing too has now moved to an all new level. A decade back, nobody knew much about the internet and what it could do. But today, there is hardly anything that cannot be done via the internet including retailing, which is also known as, Digital retailing. Digital media like internet and mobile apps are used to compare price and products and buy and sell goods. Even when visiting a retail outlet, if you do not have time to go inside the store to check out its contents, you can take a look at the digital display mounted on the wall outside the store. It contains all the details pertaining to the products, price, specifications, etc. And if you are interested in what you see, then you can go inside. Digital display is the new age window shopping. 

Digital Signage in the Food Industry

Digital signage has its presence in every industry and the technology offers several benefits for restaurants as well. Restaurants have the most potential to benefit from digital menu boards. Since food is perishable there is more turnover in the food service industry than just about any other. While taste is an influencing factor when it comes to attracting customers to a restaurant, the way the food looks is as important. This can have an immediate impact on a customer’s buying decision, which can be best achieved with digital menu boards. Most importantly, it brings a level of efficiency, an element that is most essential in food service. Digital screens eliminate the need for long drawn out menu boards. Those greasy and grimy menus placed on tables are now replaced by dynamic displays.

Enhancing customer experience is all what digital menu boards are about. They go a long way in enhancing the branding efforts of a restaurant while they can do a great job of entertaining customers while they wait, or for that matter, eat as well. The introduction of high definition screens allows restaurants to create compelling content. Digital menu boards offer benefits for both, a restaurant and its customers. For customers, these boards offer a better understanding of items on the menu. It also improves order efficiency and reduces the burden of long lines and waiting periods. Most importantly, the introduction of entertainment allows for a great dining experience while the opportunity for improved communications leads to great customer satisfaction. For the restaurant, digital menu boards certainly have the potential to increase sales due to improved order efficiency and increased customer retention.

Lead Customers down a Clear Path to Purchase with Interactive Screen Kiosks

It is no secret that companies need to present engaging and dynamic content to capture the attention of their audience. An interactive screen kiosk is one of the most effective marketing tools that can help companies achieve this goal. These kiosks invite human interaction and are available in various shapes and sizes from a counter-top iPad to a large industrial LCD monitor. With customizable kiosk software, the benefits that every type of business can derive are endless. One of the biggest advantages of an interactive screen kiosk is that it can be where you can’t be. Whether you have products to sell, operate or simply information to spread, a kiosk can help achieve your goal 24 hours a day. In addition, content can be quickly edited so that customers receive the right message at the right time.

An interactive screen kiosk is a great way to enhance the efficiency of your organization and get rid of paper-based methods that could prove costly and time consuming. Museums and other establishments that wish to educate its visitors with a history or background can utilize kiosks to make the story come alive in a compelling way. They are specifically designed to enhance visitor experience. The possibilities are endless when it comes to an interactive screen kiosk.  No matter what the occasion, these kiosks can sharpen the focus and be an attractive addition to any event. Companies also get the opportunity to build their brand loyalty where the software and display monitors can display their logo and brand information effectively. Installing touch screen kiosks at an event is the ideal way to enhance your sales process by offering consumers all the information they need to make a well informed purchase decision.

Change From Traditional Advertising Methods with Digital Signage Solutions

In today’s world, the dissemination of crucial information to the maximum and speedily is vital for all types of businesses. While the older forms of advertising with static displays and posters are still around, most modern businesses have moved on to digital display units to showcase their products and services with detailed and eye catching displays. One advantage of using digital signage solutions is that there is no limit on the amount of storage space available to display your messages.

The widespread use of digital signage solutions is now found in both private and public sectors; these include retail, education, transport, corporate, and government sectors. They are seen in shopping centers, hospitals, colleges, schools, groceries, delis, and cafes. The reason they have become so popular is that besides the basic cost of the display unit, the programming of the content can be done by professionals with a computer and then entered into the unit, either through aUSB stick or through a media player.

Software for these digital signage solutions are now available either to be filled in by the outlet or specifically written by professionals, which could be expensive, depending on the content. The basic idea of having this type of display is to connect with a potential customer and ensure they stay informed and connected with the display and content. Studies have shown that an innovative approach of a digital display unit has been proven to be more user-friendly and remembered by customers as compared to static displays.

Spreading the Word about Retail Advertising with Digital Signage

Currently, the fast dissemination of information on retail and other businesses has been shown to be done best using digital signage for retail as one of the best ways to advertise your products or services. Initially everyone was very skeptical about the idea; however, it has been conclusively shown that digital signage works best for retail industries. A well thought-out and creative advertisement, shown through digital display units has brought in the maximum revenue.

The concept of marketing and advertising is the way to reach out to potential and existing customers and in order to catch their attention, you need the digital signage for retail purposes to be as eye catching and attractive as possible. It should show all the necessary information that customers might need, including a description of the product or service, costs, and brand or logo of the company. The whole exercise of using the best in digital technology would be wasted if the product or service is not marketed well.

When getting ready to market and advertise a product or service, the key data will be known only to the company in question; how they pass on this knowledge about the product to the customer easily and without problem is where digital signage for retail works best. The company handling the process will take in all the data about the product and come up with an attractive package for your approval. Once it has been approved, they can offer you a display which meets your advertising requirements.

Changing the Way Advertising is Handled by Big Businesses

Many fast food chains and franchises can be seen using the digital menu boards as a means of communication. Why is that? Is it because it has become a cheaper source of giving out information to a large number of customers at the same time or it is to combat the crowds of people trying to enter and order their meals at once. Every eatery tries out new means of communication to capture the customer’s imagination and these electronic displays have without doubt captured interests in a big way. Cheaper with new and improved technology and a lot easier to handle than a dozen employees engaged in various forms of customer service it can greatly turnover the way you do business.

With the right use of creative content and proper positioning it is possible to make digital menu boards one of the greatest modes of communication there is. But the use of right hardware and infrastructure to handle the various aspects of this form of information exchange has to done by a company which can knows how to maneuver multiple boards and the information at the same time with ease. For bigger brands with a worldwide presence the best news is that this equipment can enable big businesses like yours to use cloud based technology to control all the electronic displays used at all key points. It can come in an affordable manner if planned effectively which will add to the incoming revenue.

Infuse Fresh Perspective with Digital Signage Players

When the digital signage player displays that a New York flight has started boarding you can actually visualize the response in the way passengers are seen rushing away to the boarding gate. The digital signage has become so much a part of everyday life that it is hard to imagine life without it. Technology and a superb infrastructure make it possible to carry this trend slowly but surely into the future. It will be tremendously hard to see a sign that is not working because in this highly competitive environment companies that run the signage and handle the technical aspect of the entire line cannot afford to leave a monitor or server unattended.

There is a fierce competition when it comes to this surprisingly affordable means of communication. Digital signage companies have technical engineers always on site and ready to be deployed as soon as any problems are detected. Digital signage players are monitored and controlled centrally using one server and various branches. It makes the distribution of information easy and highly effective. New content and images get sent across in a matter of minutes and this information can be juggled quite effectively without any problems arising during the course of its working. It also works wonderfully well in an environment where you know the particulars of your target audience, their age, their preferences which then allows you to control the flow of information based on the information received in real time.

The Many Merits of an Interactive-Kiosk

In a fast moving world, where everyone is always on the go, people hate waiting for stuff. Whether it is grabbing a quick bite on the way to work or picking up a coffee, we want to get things done faster. The world we live in is all about comfort. No one likes standing in long queues at banks or the counters at train stations to buy a ticket. Time has become a precious aspect of our lives. To make our everyday errands easier and our life more convenient, many businesses and organizations make use of touch screen kiosks. This simple technological invention has simplified many tasks. An interactive kiosk is a device that offers people access to entertainment, products and services.  You can find them at airports, bus and train stations, retail stores, schools, hospitals, theme parks and eat-outs.

When these kiosks were installed initially, it was welcomed by a lot of people because of the convenience it offered at crowded stations and busy airports. Touch screen kiosks are programmed to carry out only certain type of functions depending upon the place it is being installed. Since machines are prone to errors and mistakes, it is necessary to order these devices from a well-experienced electronic device manufacturer. Kiosks are one of the best ways for retail companies to reach customers. These devices have improved the profits for many retail companies. Kiosks are highly reliable machines that can work for a very long time without crashing.

Touch Screen Kiosks to Boost your Retail Business

If you have started a new business involved in selling beauty products, you would probably be setting up a strategy to improve your sales. Generally, you spend a good amount of money in marketing campaigns, ads and other advertising methods in order to get the attention of potential customers. To reach out to more customers you can consider the idea of placing a digital signage kiosk with a catchy phrase or an attractive logo at strategic places. Kiosk is a cost –effective method for getting more clients and for improving your profits.

Many companies use interactive kiosks to increase their business sales. Since a customer can get all the information from the machine, it becomes easy for them to make a purchase. In addition to this you do not have to rent a commercial space to run your business. A digital signage kiosk uses LED, LCD or plasma screens to provide information to the customer. You can also make some improvements to it by including human interaction applications like accepting job applications, managing credits and selling gift vouchers. Since kiosks do not require sales personnel to be present, you do not have to hire any which will be saving you a lot of money. You can talk to a kiosk manufacturer and state you needs based on the type of business you do. Because of the ease of use and all the information available about your product, kiosks offer one of the best shopping experiences for your customers.