Video Wall Content: Art Versus Information

Promoting brands using video walls are becoming a common trend that big companies and organisations often follow. To showcase ads or information over displays are a dynamic way to grab consumer’s attention anywhere be it airports or malls. The reduction in their cost every year leads more and more organisation to invest in them.

In the wake of giving a user-friendly experience, interactive screen kiosks are also widely used in various service sectors like finance, hospitality, healthcare, ticketing and many others. These interactive display or touch screen displays gives entire control to the user to ask and process real-time information.

What exactly are video wall contents?

Video wall contents are a blend of art and information, designed to interact with a large number of customers at the same time. A number of screens unified to display any content are enough to transform the outlook of any venue. With the arrival of 4K, LED and other latest technologies, the visual effect of these contents has enhanced much more than earlier. High pixel resolution and pitch can bring a great change in the high-quality presentation of their creativity. Hotels, resorts, stadium, and casino everywhere these displays create a feeling of opulence results in the deep involvement of its viewer.

Features of ideal video wall contents:

• The images and text information should fuse well with each other. 
• Since the text is also a vital part of this content, hence simple and clear presentation is the ideal way to go. 
• Simple texts are easy to remember at once, as well as create a good impact on the mind of viewers. 
• The size and font of the text must do justice with the site of these displays. It should allow the viewer to easily read the information irrespective of the screen distance from the viewpoint.
• The contents that end in a few second are more impressive. 
• Needless to say, the New York Times Square appears enchanting due to these large display screens. Video wall along with Interactive screen kiosks are being widely deployed as a more interactive medium to boost your business. The correct use of hardware and software will definitely result in an unmatched viewer experience.

Top Digital Signage Technology 'Must Haves' for 2017

The retailers and marketers often focus on the last results of the broadcast screens to the customers. However, at the beginning, it is better to make sure that the system is carrying effectively the KPIs.  The high-quality digital signage solutions deliver a long-term and reliable service. Hence, it should always be preferred. In 2017, the following digital Signage technologies will be playing a crucial role.

No more external media players with System on chips

This technology provides high-performance codecs and modules. It substitutes the requirements for external media players. The retailers and QSR chains should carry out this technology. Many brands such as LG and Samsung come with this technology.

Advanced features with quality commercial Screens

A cheap screen can cost heavily when it comes to dealing negotiations. One should always go for high-quality commercial grade screens. Though initially, cheap screens may cost little, but commercial screens are a worthy product for long-term usage. These screens come with features that are more cutting-edge such as LG’s OLED screen can carry out high contrast and true pixel colours.

Advantage with LED Displays

The LED display has an adaptable aspect ratio and ideal brightness that enables them to work good in indoors as well as outdoors. They are also at reasonable prices when purchased in bulk. Their highly personalized and multipurpose features make them ideal for big marketers and retailers.

Using HD Projectors and specialized films.

With a swift pace, the projection technology is evolving out. This technology helps marketers display a traditional window into a large format. High definition projectors and high-quality projection films with help in displaying vibrant videos or photos. This allows retailers to use their shop frontage exhibitions as a highly efficient marketing tool for making their brand loud.

Adding music in stores

Nowadays, this technology or better to call a tactic is gaining momentum between retailers and QSRs. Undoubtedly, music binds people and can enhance their shopping experiences. Playlist with some good selections of music can really bring back customers. New technologies offer easy updating of music playlists with just a few clicks or a button push.

To get the best out of digital signage solutions, it is very important for the retail brands and QSRs chains to carry out high-quality installations in every direction.

Relieve Stress of Viewers at Restaurant or Busy Checkout Areas by Installing Digital Menu Boards

“Digital Boards” is a new technology in the restaurant industry. Especially for restaurants, Digital Menu Boards Restaurant is way more noticeable than one's which do not have a digital board. Digital media has a lot of power. The real potential of only the texts displayed on the Digital board could have a significant influence on the readers. This is causing an evolution in the concept of ‘Power of Spoken Words’ by changing it to ‘Power of Words that are Read’ as well.  

Enhanced Customer Experience

The Digital Boards not only find their use to display texts or words, but also to have some kind of desirable graphical contents according to the type of restaurant. Mixing some kinds of fun facts related to the food served in the restaurant might make the customer feel good about having the food. There could also be pictures of the items that are present in the menu. The presentation is the key to impressing the client, so having impressive Digital Boards,could in fact enhance the way you present your restaurant to the visitors.

Indulgence of the Customer

The customers also get the chance to indulge in some kind of activity while they eat or wait for the food. Moreover, providing them with something to interact with might enhance the experience of the customer, for instance, there should also be some promotional advertisements. Generally, the flyers given to customers remain unread, and hence something attractive enough to enthrall their attention becomes a necessity. Having a Digital Board might give the customer the time to look at the great offers they might avail to save a good amount of money and about the new additions to the menu with the photos of the foods and the way of their preparation.

Entertainment of the Customer

According to the type of the restaurant, and the kind of crowd that comes to the restaurants, they can display certain things on the Digital Board. Suppose it is a cafe near to some college, then one can show video songs based upon the likes of the customer. In addition, the restaurants may ask the customers about their favorite music to play. This will make the customers to feel like being a part of the process, which will really make them feel significant and happy.

To conclude, if the ambiance of the restaurant is good, then the revenue of the restaurant increases automatically. Digital Menu Boards Restaurant makes it easy for the customers to make a decision based on their needs and the things provided by the restaurant.

Increase Foot Traffic via Digital Signage

Digital Signage is a subcategory of the signage category. It uses modern technologies such as LED, LCD, and projectors to display content. Over the years, digital signage has proved to be one of the best digital retail solutions for advertising content. Companies are using digital display boards to attract customers. This technology surely has the capability to increase foot traffic to local stores. Foot traffic mostly refers to the physical presence of customers at your stores. 

The Strategies

Different companies use different strategies to use digital signage to the fullest. Still, you need to sort many things before you try this technology for the sake of enthralling customers to your malls and stores. Here are some conventions, which you can follow to increase foot traffic via digital signage.

• Make sure your signage stands out among others.
• Use bright colors and attractive yet simple fonts on your boards.
• Don’t use too many words and convey the message appropriately.
• Make your theme convincing and applicable to your products.
• Program your signage to show different content at different times.
• Announce all promotional details like offers, discounts, and sales through these boards.
• Display engaging content.
• Display current news and information and at the same time advertise your products accordingly to attract customers.
• Announce contests and lucky draw through these boards.
• Make sure to start a referral program through these boards.
• The placement of these boards is also important. Place these at crowded places such as roadsides, stations, restaurants, bus stops, and other places of public interest.
• Display friendly content on the board.
• Show the day-to-day issues solved by your products through these boards.
• Use your display boards as road sign boards. People will never overlook your boards.

These are only some conventions that you can follow in order to anticipate good results. Nevertheless, you must make a survey on your customer base and advertise accordingly to get a better idea of the customer behavior. Providing user-friendly services could become lot more easier this way.

To summarize, digital signage has provided a good way for increasing foot traffic. It is one of the best digital retail solutions to enhance your customer base. Nevertheless, in the future, digital signage will get a huge boost and will be a sure companion to increasing foot traffic at your store. This is the reason why many companies are already utilizing them as a foremost advertising mode.