Top 6 Effective Ways to Use Digital Signage in Hotels

Digital signage has several benefits for guests and hotels. It facilitates access to relevant and timely information that boosts the overall experience of guests. It likewise drives engagement; aiding guests feel a better connection with the hotel whilst reinforcing the crucial aspects of the brand. The Digital solution for QSR offers everything from protocols for incoming visitors to touch-screens equipped stand-alone stations that facilitate guests to check in on their own.

Have a look at the several ways through which digital signage is changing the visitor experience:

1. Inform your guests about the latest news & attractions- Digital displays are one stop solution to offer guests with information like check-in and checkout time, vital amenities for example, spas, gift shops, conference rooms, and restaurant hours etc. It also promotes specials and pushes guests to explore other areas of the property, which in turn increases revenue.
2. Provide visitors a medium to rate and share their experiences- Digital signage is an ideal way to share and rate the experience with the hotel. This virtual concierge opens up staff to concentrate more on meeting the needs of the visitors. 
3. Easy navigation- Through easy navigation with the help of “way finding”, it can automate the activity by offering interactive maps to the visitors. With such maps, it is extremely easy to navigate the largest hotel complexes. 
4. Generate stream of profit by selling advertising- Digital signage displays advertising for national, regional and local business. The restaurants, spas and transportation can buy advertising space that can function on hotel signage. It enables a business to sponsor the menu of the hotel’s restaurant. By doing so, it promotes businesses nearby.
5. Answer the most frequently asked questions- It is an ideal way to answer the most frequently asked questions that includes- prices regarding services like laundry, massage and spa, pet policies and breakfast schedules etc. 
6. Highlights and updates- Considering the virtual concierge to the next level, it is a vital resource for guests to comprehend about the upcoming events at your hotel and areas of interest. Digital displays can direct visitors to historical sites, landmarks, festivals and popular attractions of the area by offering a five-star experience to the visitors.   

The prospects for digital signage in hotels are quite endless. The Digital solution for QSR can drive incremental profit, improve the customer service, boost the efficiency of staff and proffer unmatched guest experience.