Technology Driven Digital Signage

Digital Signage uses a number of electronic displays like LCD, plasma, LED, 3D projection, water and fog screens and holographic displays. With the availability of new technology, digital signage are becoming more attractive to look at, thereby drawing the attention of people. The technology behind the signboards is simple. It is connected by three devices- the host server, digital media player and the electronic signage. When an audio or video message has to be displayed, then these three need to be connected. The signage and player is connected via audio-video wiring and the digital media player and content server is connected via Ethernet or Wi-Fi. And using this, the content is passed from the server to the digital media player and played on the signage.

For the content, software like content management systems and digital media distribution systems is used to transfer the desired content from the server or hosting device to the hardware, which is the signage. This content which is displayed on the hardware, is stored, managed and organized in the content management software. Content can also be directly displayed from the internet, provided it is connected to the server via Ethernet or Wi-Fi. It is vital for the display to always update his information so that people are not misguided or confused by the outdated information. Information is changed manually, as and when required.

Also scheduling solutions can be used, where the message automatically changes as per a preset schedule. If a particular server connects to a number of digital boards placed in different places, then the same information can be displayed on all the connected sign boards.

The World of Digital Retailing

Advertisement is one of the most important factors that increases the sales and profits of a company. Any form of advertisement is good, be it word-of-mouth, TV ads, mobile, online, radio ads, billboard, signage or coffee cup placements. They do the one most important thing- it communicates a message. 

Having a digital signage is a form of investment and advertisement. If it allows a business to add in a few more customers, then it is worth it. Hence sign boards or digital signage can be seen placed in vital areas all around you. And each of them competes with the other in order to attract the viewers. Similarly, retailing too has now moved to an all new level. A decade back, nobody knew much about the internet and what it could do. But today, there is hardly anything that cannot be done via the internet including retailing, which is also known as, Digital retailing. Digital media like internet and mobile apps are used to compare price and products and buy and sell goods. Even when visiting a retail outlet, if you do not have time to go inside the store to check out its contents, you can take a look at the digital display mounted on the wall outside the store. It contains all the details pertaining to the products, price, specifications, etc. And if you are interested in what you see, then you can go inside. Digital display is the new age window shopping.