Friday, September 26, 2014

There’s more To Digital Menu Boards than Items and Prices

Digital signage has soon become a standard feature at restaurants and quick service outlets. The numerous benefits include cost savings and the opportunity to up-sell and influence a customer’s buying decision. This has driven just about everyone from Mom & Pop QSRs to national chains to consider upgrading to digital menu boards.

Enhance customer experience

Digital menu boards makes it a whole lot easier to alter prices, add new items, remove sold out items, and entice customers with special offers and promotions. All this can be done centrally so that multiple stores can receive simultaneous updates. However, there is much more to digital menu boards, more than just menu items and prices. They are interactive tools that help you communicate directly with customers. After all, all that technology and investment must translate into revenue. This is what digital menu boards can help you achieve through enhancing customer experience. It’s about creating compelling digital content that allows you to up-sell and cross sell to customers.

Enjoy a great ROI

Digital menu boards offer the flexibility to change menus based on the time of day or week. Most importantly, they allow menu changes to accommodate local, state, federal & international menu board regulations and comply with new caloric laws by easily displaying the necessary information next to each item on the menu. So if you are looking to provide a better experience for your customers and take full control over delivering engaging and useful information to them, think digital menu boards. They are the perfect way to customer satisfaction and sales.

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