Tuesday, May 3, 2016

Advantages of Digital Displays and Signage for Hospitality


Nowadays, digital signage and digital displays play a vital role in casting business impact and increasing engagement of hotel guests. The hospitality industry has adopted digital signage very early and it is enjoying its manifold benefits such as flexibility in terms of deployment, reliable and smooth operation, and straightforward scheduling. Among diverse range of Digital signage solutions, digital solution for QSR (Quick Service Restaurant) is becoming highly popular. 

Benefits of digital solution for QSR

A few benefits one can get from digital display for QSR like Mc Donald, Dominos, and Pizza Hut etc. are as below:
  1. Clear decision making: The digital menu caters guests with vibrant and rich displays that are extremely eye-catching.  They become more significant when restaurant owners need extensive and wide menus on small space for displaying what are they serving.                       
  2. 100% happy customer experience: You can change the menu whenever you want. Hence, you get flexibility in every aspect with digital signage for QSR. Nutritional information about the menu items will create a positive image of your brand.                                                    
  3. Unification of brand experience: Integration of kiosk and mobile provides unification in brand experience to the guests. A seamless and perfect integration between digital menu-boards and kiosk interfaces and mobile websites enables consistent messaging all across different customer touch point.  At the same time, your brand does not skip a single beat with your menu and other changes in content.                                                                             
  4. Additional benefits:                                                                                                        
  • Instant capability to communicate on a larger scale
  • Effortless and affordable in comparison to other advertisement method
  • Building brand image 
  • Enhanced customer experience 
  • Easy to target particular audiences and specific locations

Huge technological advancement has resulted into increased capability of digital signage solutions making them more usable and beneficial. These advances have fulfilled numerous core applications. 

Hence, digital signage solutions such as digital signage for QSR are helpful to manage your branding and create a positive image.