Enhance Your Retailing Experience With Digital Signage

Businesses that are going green must embrace the new trend of digital signage in order to be true to their eco-friendly stand. Replacing traditional signs such as banners and poster with digital signage retail is not only economically friendly but at the same time will help in keeping your audience engaged. Digital signage detail will let out important information to your audience and keep them hooked.

Let your audience know you

Imagine there is a crowd at your restaurant/shop/takeaway center and the customers go impatient, one of the few things that could keep them engaged in such situation is digital signage. Display of news, social media feed, engaging quizzes, puzzles, etc. will ascertain that the customers do not lose out on their patience and venture elsewhere. The young generation is well aware of the digital platform and therefore is acquainted with this medium. They make a bulk of their buying decisions at the point of purchase. Digital signage proves to be very influential when it comes to making purchasing decisions, which in turn helps in increasing profits.

Digital signage improves recall rate

Digital signage can act as an important influence as it could reach to around 70% youth of a first world country. A recall rate of about 52% has been observed with such a platform of marketing, which is much higher than radio and television. Digital signage helps in making a strong impression in a consumer’s mind, and it draws the attention of the eyes as well. More customers will be able to regain information regarding your brand and it will help in connecting to them better. Moreover, it will improve your brand’s recognition as well. You can display your products virtually and ensure that you have more footfalls in your shop/store/deli.

Personalization

Personalization is the key to making a relationship with your customer base. Loyalist customer is the pillars of your business doing well. You must use the information that you possess about your audience and use it to your advantage. You must also take feedback from your audience and conduct surveys to know how you can bring about a change in your digital signages. Use of welcome messages or targeted deals with digital signage retail will make sure that your customer base connects with your brand. Apart from that, the introduction of reward points and programs can be an added bonus to bring back old customers. Once your customer realizes that you recognize them and their preferences, they will always come back and avail your services/goods. 

Boost Audience Engagement Through Digital Signs by Displaying Hot Deals

The digital boom has taken the world by storm. The world is changing rapidly and so is the way we go about our business. In case you own a business, and you want your profits to improve by engaging more audience, try digital signage. Digital signs are environmentally friendly and attract a lot many potential customers. For example, you can use a digital menu board deli to grab the attention of foodies a lot more as compared to just a banner or poster. With the use digital signages, you will save up on a lot of money in the long run.

How to increase audience engagement

The audience is used to the digital medium, all thanks to their phones and computers. Thus, it won’t be wrong to say that digital signages will attract them manifolds. Upgrading your way of reaching out to the audience will definitely provide a boost to your profits. With digital markets, you can make some changes to your signage in a matter of minutes. It is a fact that digital signage has the ability to draw the attention of 70 per cent more audience!

Reach out to your audience

You can personalize your digital display and put forth all the information you would want your potential customers to know. You can use digital signage to welcome customers and this will help you in striking a chord with them. Anything, which is personalized, helps in targeting more audiences and improves the number of loyalists.

Be entertaining and engaging at the same time

Digital signages have the ability to be entertaining. Dynamic videos and some kind of movement draw the eyes, you can use it to change schedules, video clips, social media feed and much more to attract people towards your business. Such a signage will keep your audience engaged even when they are in a queue. It is a worthwhile investment for retailers and definitely can increase the volume of sales, which is the ultimate goal.

Take advantage of the modern amenities

Modern amenities and facilities are the need of the hour. Old ways of advertisements are becoming redundant and expensive. Keeping up with the ever-evolving world will keep you in business and make sure that you connect with your audience. For instance, a menu board deli can enlighten the customers about the kind of food being offered, along with the prices and combo deals and discounts, which can entice them to enter the shop. So do not be shy to embrace modern upgrades when it comes to your business, it will help you increase your customer base. 

Digital Signages Reduce Paper Need and Becomes Environmental Friendly

Is your company eco-friendly? Does your company want to contribute to the environment by saving paper? Then digital signages are the way to go. In the cutthroat world of competition, advertising holds the key. The use of banners and billboards may get you customers but will harm the environment. Hence, to let everyone know that you care about the environment, going digital is the need of the hour. Environmentally friendly procedures of advertising will impress your customers as well. Getting hold of dedicated digital signage hardware will be the best answer to your digital signage woes. In case your business is going green, then the use of bills and banners will be a black mark in your eco-friendly approach to business.

Why go digital?

Well, there is no denying that you need to advertise in order to allow your business to flourish. You may run campaigns for a new promotional with the help of banners to catch the eye of customers visiting the main street or shopping malls. However, once such campaigns end, they leave the space with trashes of garbage! The posters ultimately end up in landfills leading to the cutting down of countless trees for the purpose. In addition, a major problem with printed banners is that it becomes hard to rectify a glaring mistake, resulting into reprinting of the banner. This not only leads to added expenses but paper wastage as well. With the help of digital signage, you can easily rectify mistakes in no time without sacrificing any paper. Though it is possible to recycle paper, it could still leave a negative impact on the environment.

Digital signage is the future

Indeed, the world is going digital. Now is the time to change, or else adhering to the changing world of the consumer market will get increasingly difficult. It is best to upgrade from print-based advertising and go digital. Outdoor signages are far more attractive than poster and banners, they also prove to be cost-effective in the long run. You can change the look of the digital posters and edit the contents as per your requirement.

The environmental guidelines of each country are changing, so to ensure that you can fulfill the future demands of your government to go digital, you can easily make the change now and reap the benefits in the future. Digital signage hardware may levy investment costs, but will help in improving your business and its approach, while strengthening your stand as an eco-friendly company. 

Buying Digital Screen Boards for Restaurants – Important Tips to Remember

Incorporation of digital solution for QSR is fast growing in today’s cutthroat competitive environment. Its incredible impact is visible in the establishments of different sizes including both small and big. The key reason behind such preference towards digital screen boards is the kind of impact they create over your potential customers.

It not only helps you to streamline your daily operations but also automates your inventory and ordering control thereby improvising the up-selling opportunities for your business. While you are in the process of choosing a suitable digital solution for your restaurant, you need to make sure that you buy the best technology for upgrading your customers.

Here are five key factors that you should consider while buying digital screen boards for QSRs –

• LCD vs. LED

Choosing between LCDs and LEDs is surely a difficult choice to make. While LCDs are a cost-effective option to go for on one hand, LEDs are less power consuming on the other hand. Not only this, the LEDs also tend to emit lesser amount of heat as compared to LCDs that makes it a better option for restaurant environment in the long run. Being a lighter and thinner alternative, an LED also provides you the flexibility in terms of installation.

• Size of the screen

The next key factor that requires your major attention while choosing the right digital screen board is the screen size. Depending on your respective business size, the best-suited size of screen may vary. However, you need to keep factors like viewing distance, menu items, and available wall space in your mind while deciding on the size.

• Refresh rate

Since the major part of content visible over digital screen board is static in nature, you need to opt for an average refresh rate of 60 hertz. This can work out well for video content too. Maintaining this standard of refresh rate, you can present a crisp motion of display.

• Resolution to look for

99% of commercial displays are 1080p or higher. For restaurant use, 1080p is the bare minimum to keep images and text distortion free.

With all these key factors in your mind, you can certainly end up choosing the right digital solution for QSR.

Digital Signage Media Players – Understanding the Factors to Choose the Right Option

A digital signage player is a quintessential and core component of the entire digital display system. A kind of compact processor or personal computer, it helps in controlling every digital display of your business. In addition, it also enables you to run various applications of your system. Being a small device, it acts as the brain of your digital signage solutions.

Where to install media players?

A typical digital signage solution incorporates one or multiple display screens, digital signage software, one or multiple digital media players and a distinctive server for content management. Considering all its components together, you can locate these media players in any of the following three places –

• If you want each screen to display something different, you can mount the media players to back of display thereby connecting it with the help of video cable.

• If you want to display similar content over multiple screens, you need to reside the players inside a near enclosure.

• If both the above alternatives are not possible, you can locate these players at some remote locations with the help of signal distribution equipment.

• Choose between an ARM based media player or an android player. You can also look up for such digital displays that have own media players embedded in it.

• The market also overflows with variety of pre-installed media players that prevent you from installing unnecessary software.

• Your choice also depends on the style as well as type of content you want to display. You can choose between interactive signage or IP enabled signage.

• Also, take into consideration, the environment in which you want to install the media player.

Choosing the right player

With the constantly changing technology, the variety of media players available in the market is not equal in terms of performance. Thus, depending on your respective budget, business needs and environment, you need to find the right digital signage media player for your project. Here are some of the key considerations that you need to make while purchasing a media player for your business –

Considering all the important things, you can ease out the process and experience of buying a digital signage player. So what are you waiting for? Simply enjoy centralized control and management of your digital displays and multiply your revenue.

Digital Signage and Display – Essential Facts for Retailers about Buyer Behavior

Digital signage solutions are rapidly transforming the way businesses communicate in the market with their potential customers and audiences. Regardless of the industry to which you belong, digital signage and displays are capable of improvising user experience. In fact, its impact is clearly visible over the changing behavior of buyers that marks a direct impact on both offline as well as online shopping. Today, the buyers are attracting towards such purchases that offer interaction and experience together.

If you are into the retail industry, you need to keep the following crucial things in your mind about digital signage and buyer behavior.

Engage and interact

With all retailers, businesses and brands having a common goal today, they are constantly experimenting with the marketing strategies to enhance their sales and growth. Looking at the tremendous shift towards the online marketing and eCommerce sites, the retailers should employ the usage of engaging and interactive digital displays at their stores to depict all your product information over the screen.

Screen your products

With the invention of internet in the late 80s, people today are entering into a completely digitalized world. In order to inundate offline and online shopping experience of buyers, you need to bring novelty in your presentation. Try to include 360 degree view and video of your products to display your products larger than life on big screens.

What consumers actually want?

Living in a technology driven society, the buyers’ interest is constantly shifting towards digital space. Whether you belong to the retail sector or hospitality sector, by simple incorporation of digital signage solutions, you can easily attract your potential customers. However, you need to know what your customers really want from your digital signage. Here are few things that you should include in your digital screens –

•  Make a preference for dynamic displays over static ones.
• In order to engage users in your digital signage solutions, opt for touch screen displays that allow your customers to interact with you in the real time.
• Make your displays more interesting by involving the attention of your buyers in activities like quiz.

Being in the retail sector, you need to have a command over what your customers want from your digital signage solutions. Doing so, you will be able to boost your sales tremendously. 

Understanding the Key Benefits of Employing Digital Menu Boards in Restaurants

One of the much-debated topics among different forums of the food industry is the usage of digital menu boards in restaurant. They are constantly transforming the archetypal experience that you come across while dining out at restaurants. Offering an extensive list of advantages for the restaurant owners, here is an elaborate description of some key benefits:

1. Ultimate ease of menu changing

In order to abide by the latest caloric laws in place, a digital display allows you to display all necessary nutritional information regarding sodium, calorie and fat that the food contains. It also helps you in keeping your pricing list up-to-date either automatically or through manual control. You can also ensure central management of pricing across your different stores.

2. Promoting and Up-selling through dynamic displays

Unlike the traditional menu cards, having a digital menu board in your restaurant allows you to experiment with attention-seeking graphics. You can brightly display high-definition pictures and videos over your digital menu card thereby grabbing the attention of your potential customers. An elaborative and lively display of what you are going to serve is far more effective compared to any static poster in influencing the purchasing behavior.

3. Enhanced customer experience

With a digital display over your serving counter, you can exhibit value-added content in front of your customers thereby enhancing their overall dine-in experience at your restaurant. It also helps in reducing the high-perceived time duration of waiting.

4. Easy manageability

Due to the central control that digital menu boards offer, you can easily your entire system sitting at one place. This allows you to eliminate printing and staff errors thereby decreasing the unnecessary expenses of controlling and managing your menu board system. You can check out the details that are running at every board in each distinctive location of your restaurant.

5. A premium source of infotainment

These menu boards not only keep your customers informed about your hot deals, but also keep them entertained through your respective promos, event info and specials that further helps in lifting your sales and returning visits.

Digital menu boards in restaurants offer these and many advantages. Incorporating them in your business will surely uplift your entire business.