Types of Digital Signage and Their Impact

Those brightly lit screens displaying cool information are everywhere. They capture your attention frequently via innovative electronic displays--LCD or LED—in the form of broadcasts, information, menus, animations, videos, advertising………..The list is endless!

Yes, digital signage is increasing in popularity and engaging with all kinds of audiences with custom tailored content and graphics alike. It requires strategy, development as well as proper deployment for making digital presentations more successful, and is well-suited for all occasions, and clientele. 

Common Types of Digital Signage Applications

Digital signage content is capable of being updated frequently and easily. Its interactive abilities are available via the employment of interfaces like embedded touch screens, image capture devices, and movement detection tools. These aids are making this technology a smart alternative to traditional, static signage. The common types of digitally driven signage solutions are:

•         Welcome displays

•         Informational displays

•         Pricing displays

•         Digital menu boards

•         Digital way-finding displays

•         Digital point-of-purchase displays, and so forth.

These signage systems are using technologies such as Projection, LCD and LED for displaying video, digital images, and information. They are becoming the popular way of displaying relevant and targeted information in transportation systems, public spaces, museums, retail stores, hotels, stadiums, restaurants, corporate office buildings, and more.

      Go for digital signage—you won’t be disappointed.

Large Screen Digital Signage For Corporate Conferences

Corporate conferences are grand events where important personalities and representatives of corporate houses meet to discuss business, network and exchange ideas. Maintaining the class and standard for the organizing body becomes of high importance. To provide relevant information to the attendees regarding the event, the organizers make several unique efforts such as installing large screen digital signage hardware.

Large Screen Digital Signs

The digitized version of traditional printed signboards, today’s digital signs can fluently display information, whether promotional and informational. For grand corporate events, large screen displays are an ultimate pick.

Better, clearer resolution – Large screen digital signs come with HD feature that displays graphics with better and clearer resolution. No matter what the size of the screen is, the information being displayed will be crystal clear and easily observable.

Smooth idea transfer – In earlier times, the organizers would use papers or projectors to convey information and ideas to the invitees at their event. Grasping the facts being displayed this way was quite difficult. By installing large screen digital signage for corporate meetings, this communication gap can be bridged.

Among many advantages of digital signs, the best one is easy set up and updating. The information or advertisement being broadcasted digital signs can be changed and updated without facing any problem.

Increase Brand Awareness With Digital Signage At Mass Transit Stations

Transit stations are the places that observe a huge crowd every day. People from different age groups, genders, or other demographic provide a constant flow of marketable consumers. If measured and analyzed from marketing standpoint, metro stations provide an excellent platform to increase brand awareness.

Find Your Target Audiences

Without brand awareness, it is next to impossible for marketers to draw the attention of its target consumers. And, as mentioned earlier, the metro stations are the place where one can find audiences from all walks of life. By displaying advertisements and attractively-designed communications via digital signboards, you can effectively spread the awareness about your brand.

Digital signage can be a very valuable medium of advertising to draw the attention of passers-by at transportation hubs. If you have developed an eye-catching promotional content, and circulating it through digital signage solutions, the new-age version of hand-drawn or printed sign boards, across the city, you will be significantly increasing the reach of your brand.

The right timing matters.

Positioning your adverts at metro stations, especially around the areas where people have to wait for their turn, like ticket counters, near lifts, and platforms. Arraying the signage with the right set of content, at the right place, at the right time, would bring the righteous benefits your way. If you would use a powerful content, then success will surely be yours, however, the quality of the digital signage also plays a key part in lugging the concentration of the consumers toward your campaign.

The Future of Digital Signage Comes Knocking

The Chromebox Commercial

Who doesn’t know about Google Chrome? A popular browser with almost 50% of the global market share and a platform that has sparked multiple new applications, the Chrome OS system is a versatile portal that has a tremendous potential behind it. When this platform collaborates with a technology giant like AOPEN, what you get is a revolution in digital signage. The collaboration has signal led the birth of Chrome-based commercial digital signage devices that will bring change in communication technology, offering clients a brand new way to showcase their products, in a way that will set manufacturers apart from their competitors. Add cloud capabilities to this enhancement and what you get is an application that can be controlled and monitored from any remote location.

The Chromebase Commercial

The partnership has brought into focus new devices that seamlessly integrate digital signage with the content, to provide a scalable and secure platform that can revolutionize retail sectors. Chrome and AOPEN have come together to create an evolution in digital signage in the retail sector. The robust features of Google Chrome like cloud connectivity, automatic software updates, hardware level security, and remote management, along with the commercial-grade players from AOPEN provides a bright future for digital signage, more so when these become an affordable version of necessary appliances. These Chrome-based devices are built to withstand the rigors of 24/7 operation and provide lasting durability over consumer grade products.

High Quality Digital Displays From AOPEN

Displays are the lifeline of any digital signage network with the potential to attract and engage an audience in an array of environments. They are the final step in getting a message across to a target audience and the first step towards converting them into paying customers. AOPEN offers a range of high-resolution displays to suite an array of digital signage applications. This includes both All-in-One Touch and Non-Touch displays.

All-in-One Touch Displays

eTILE 19M

AOPEN WT22M-RH

AOPEN All-in-One Touch Displays are designed for a wide range of commercial applications and include the eTILE 19M, an ultra-thin and powerful display with a sense of style and aesthetic detail to improve customer engagement. The Warm Touch WT22-RH is versatile and interactive multi-touch displays with an in-built PC and full HD display which can be mounted in portrait and landscape mode. These interactive touch displays offer a powerful way to engage audiences and help conduct a more targeted and personalized marketing campaign.

Full HD Non-Touch displays

DSD46-HE Display

To enhance in-store communication and strength their brand, retailers and other entrepreneurs also have a choice of Full HD Non-Touch displays from AOPEN the DSD46-HE with a 46” slim bezel display that can fit in a wide range of environments. The display is ideal for both stand-alone applications as well as large video-wall projects in a variety of shapes and sizes. AOPEN offers a choice of digital signage solutions to help deliver a variety of dynamic content.  From displays to media players and complete digital signage solutions, you will find them all at AOPEN.

vDUO – Unique Digital Signage Solution from AOPEN

When it comes to advertising and marketing, digital signage offers greater flexibility to think “outside” the proverbial box. Retails, store owners, and other entrepreneurs looking for an out-of-the-box digital signage solution should check out AOPEN’s range of products to keep their customers engaged and entertained while they shop. These plug-and-play solutions are affordable while retailers can always find the right set up to meet their needs best.

Transparent immersive digital experience

vDUO

AOPEN’s vDUO is a unique digital signage solution that allows retailers to launch innovative product advertising campaigns and increase product visibility. This complete solution includes an AOPEN Digital Engine media player, 32” transparent LCD display box allowing you to place an object behind the screen and play videos and graphics over it, creating a unique way to attract shoppers, allowing you to show off both product and promotions, hence the name vDUO. All you need is to upload and schedule content and graphics that can be changed at any time. The vDUO offers the ability to create interactive and immersive digital experiences and have a positive impact on customers and a business’s bottom line.  

Powered by powerful Digital Engine media player

The vDUO solution includes an AOPEN digital engine media player that delivers superior graphic performance and offers the benefit of low power consumption. The solution can be integrated into a kiosk. The system is easy to install and can be set up in minutes. The vDUO offers a powerful way to communicate with customers with engaging and creative content that ultimately leads to increasing customer satisfaction. Sounds too much like an advertisement.

"Whether you want to power the screens of critical medical appliances or drive a huge multi screen video wall at a public event, AOPEN's media players are up to the task," AOPEN Marketing Manager Gabriëlle Offringa said in the announcement. "They are highly reliable as well as being energy efficient, making the systems ideal for signage solutions within retail, hospitality, medical, transport and other major vertical markets with ambitious signage needs."

AOPEN Digital Engine Server Rack Solutions

Server racks are a staple in a variety of settings. From data centers to offices and classrooms, there are different types of both servers and racks that hold them. One of the first types to be introduced were 2 post relay racks that are ideal for fitting in tight spaces in a data center. These racks offer maximum ventilation and easy access to equipment. On the other hand, you will find a range of portable server racks for small applications. They are easy to fit anywhere and are the ideal alternative to a full size rack.

A wide range of solutions

AOPEN offers a range of server rack solutions to integrate multiple digital engine media in a secured, central environment. They also feature cooling and cable management features that allow for a significant reduction in energy costs. Engine Core 200N is one of the popular server rack solutions designed to accommodate two digital engine media. This model is suitable for both rack mount and stand alone usage. Also available is the AOPEN Engine Core 650 which can be fitted with up to 6 digital engine devices while Engine Core 700 is packed with features and can accommodate and power up to 7 digital devices and power adapters, and is fitted with 3 system cooling fans.

Increased performance and easy maintenance

AOPEN server rack solutions are designed to increase performance and maximize airflow. They make for easy maintenance especially when it comes to cable management and service jobs that can be accomplished by technicians in a shorter time. With a front panel key lock, you can be rest assured your servers are secure. All these server rack features will allow you to get the most out of your servers.