Increase Brand Awareness With Digital Signage At Mass Transit Stations

Transit stations are the places that observe a huge crowd every day. People from different age groups, genders, or other demographic provide a constant flow of marketable consumers. If measured and analyzed from marketing standpoint, metro stations provide an excellent platform to increase brand awareness.

Find Your Target Audiences

Without brand awareness, it is next to impossible for marketers to draw the attention of its target consumers. And, as mentioned earlier, the metro stations are the place where one can find audiences from all walks of life. By displaying advertisements and attractively-designed communications via digital signboards, you can effectively spread the awareness about your brand.

Digital signage can be a very valuable medium of advertising to draw the attention of passers-by at transportation hubs. If you have developed an eye-catching promotional content, and circulating it through digital signage solutions, the new-age version of hand-drawn or printed sign boards, across the city, you will be significantly increasing the reach of your brand.

The right timing matters.

Positioning your adverts at metro stations, especially around the areas where people have to wait for their turn, like ticket counters, near lifts, and platforms. Arraying the signage with the right set of content, at the right place, at the right time, would bring the righteous benefits your way. If you would use a powerful content, then success will surely be yours, however, the quality of the digital signage also plays a key part in lugging the concentration of the consumers toward your campaign.

A Look at AOPENs Digital Signage Technology for Retailers

Digital marketing is now being pursued by most businesses, as it offers a great deal of efficiency and outreach to targeted customers. Many digital marketing strategies are much more cost friendly compared to traditional strategies, and hence it could easily be considered by businesses of all sizes. Digital signage is one such marketing strategy that is being used today. With the help of smart devices, it is possible to not just display your marketing message, but also offer a great deal of functionality to your customers.

AOPEN is a provider of digital signage solutions, both hardware and software. Open Sign is an interactive digital marketing and signage platform that has been designed to be used by retailers. Managing a digital signage network can be a costly and time consuming affair, when you don’t have the assistance of a well-designed platform. Open Sign by AOPEN lets you manage the content easily even without any design experience. It is an integrated platform that allows store managers to publish content to many touch-screen devices, and also offer real-time promotions and offers.

The Open Sign range of solutions addresses the needs of the retailers in particular. There is customer facing interactive display units that could be positioned at the POS. This could be used to capture the imagination of the customer while providing them with a way to find out what you have to offer. There also are in-store personal shopper solutions that can assist a customer to make the best choice for their needs.

Visit: http://www.aopen.com/us/retailers to find about the other great solutions put together for retailers.

The Many Merits of an Interactive-Kiosk

In a fast moving world, where everyone is always on the go, people hate waiting for stuff. Whether it is grabbing a quick bite on the way to work or picking up a coffee, we want to get things done faster. The world we live in is all about comfort. No one likes standing in long queues at banks or the counters at train stations to buy a ticket. Time has become a precious aspect of our lives. To make our everyday errands easier and our life more convenient, many businesses and organizations make use of touch screen kiosks. This simple technological invention has simplified many tasks. An interactive kiosk is a device that offers people access to entertainment, products and services.  You can find them at airports, bus and train stations, retail stores, schools, hospitals, theme parks and eat-outs.

When these kiosks were installed initially, it was welcomed by a lot of people because of the convenience it offered at crowded stations and busy airports. Touch screen kiosks are programmed to carry out only certain type of functions depending upon the place it is being installed. Since machines are prone to errors and mistakes, it is necessary to order these devices from a well-experienced electronic device manufacturer. Kiosks are one of the best ways for retail companies to reach customers. These devices have improved the profits for many retail companies. Kiosks are highly reliable machines that can work for a very long time without crashing.