Digital Signage for (QSR) Quick Service Restaurants

In the digitally advanced world of today, it will not be an exaggeration to state that every industry is leveraging the pluses of digitization. For a business to be successful, the significance of signboards – no matter whether they are deployed for broadcasting some information or advertisement – cannot be overlooked.Signboards too are not far away from the concurrent digital revolution. A large number of businesses use digital signboards for many advantages they offer.

This article highlights 4 biggest benefits of using digital signage for QSR or Quick Service Restaurants, in the following paragraphs:

Nowadays, digital sign-boards are used as a standard fixture in restaurants that promise to serve and deliver foods to their consumers within the pre-declared time frame.These spaces prove useful for QSRs when they want to relay information about latest offers, order status, etc. to their customers.

1. Ease in Delivering Nutritional Information About Food – These days people are very conscious about their health and closely monitor their calorie intake and the nutritional value of the food they consume.With the utility of digital signage, QSRs can broadcast the nutritional factors of food they serve. Calorie, sodium, vitamins, protein, fat, etc. can be easily displayed on these digital boards.
2. Display Menu Changes – Quick service restaurants often introduce changes in their customary menus. Digital boards allow them to update such information quickly. If a certain item has been sold out or if its price has been changed – the information can be presented swiftly and effortlessly.
3. Promotions – According to an infographic published by www.ttvmarketing.com, about 47.7% of Americans have claimed to have been influenced by the promotions displayed on digital signboards at public places.Adding more to this, the document also mentions that as many as 70% of U.S. residents have seen digital signage at public venues. These figures are simply a proof that digital signboards are an effective tool for marketing and promotional activities. QSRs can use them to dynamically promote their latest offerings.
4. Increase Customer Trust – Customers are the backbone of a restaurant. Customers trust can be won by catering high-quality services. Digital signboards can be a helping hand for QSRs in developing customer trust. You can ease and enhance customer experience, which will result in increased trust.

Apart from these, digital signage for QSR can be helpful in many other ways. QSRs can use these digital displaying monitors to run entertainment shows and music in their service areas.These screens can also be used to display ads. Restaurants can lower their expenditures by moving to digital signboards.