The retailers and marketers often focus on the last
results of the broadcast screens to the customers. However, at the beginning, it
is better to make sure that the system is carrying effectively the KPIs.
The high-quality digital signage solutions deliver a long-term and reliable
service. Hence, it should always be preferred. In 2017, the following digital
Signage technologies will be playing a crucial role.
No more external media players with System on chips
This technology provides high-performance codecs
and modules. It substitutes the requirements for external media players. The
retailers and QSR chains should carry out this technology. Many brands such as
LG and Samsung come with this technology.
Advanced features with quality commercial Screens
A cheap screen can cost heavily when it comes to
dealing negotiations. One should always go for high-quality commercial grade
screens. Though initially, cheap screens may cost little, but commercial
screens are a worthy product for long-term usage. These screens come with features
that are more cutting-edge such as LG’s OLED screen can carry out high contrast
and true pixel colours.
Advantage with LED Displays
The LED display has an adaptable aspect ratio and
ideal brightness that enables them to work good in indoors as well as outdoors.
They are also at reasonable prices when purchased in bulk. Their highly personalized and multipurpose features make them ideal for big marketers and
retailers.
Using HD Projectors and specialized films.
With a swift pace, the projection technology is
evolving out. This technology helps marketers display a traditional window into
a large format. High definition projectors and high-quality projection films
with help in displaying vibrant videos or photos. This allows retailers to use
their shop frontage exhibitions as a highly efficient marketing tool for making
their brand loud.
Adding music in stores
Nowadays, this technology or better to call a
tactic is gaining momentum between retailers and QSRs. Undoubtedly, music binds
people and can enhance their shopping experiences. Playlist with some good
selections of music can really bring back customers. New technologies offer
easy updating of music playlists with just a few clicks or a button push.
To get the best out of digital signage solutions, it is very important
for the retail brands and QSRs chains to carry out high-quality installations
in every direction.
Yes, well defined the implication of digital menu boards software in enhancing the profit potential.
ReplyDelete