Video Wall Content: Art Versus Information

Promoting brands using video walls are becoming a common trend that big companies and organisations often follow. To showcase ads or information over displays are a dynamic way to grab consumer’s attention anywhere be it airports or malls. The reduction in their cost every year leads more and more organisation to invest in them.

In the wake of giving a user-friendly experience, interactive screen kiosks are also widely used in various service sectors like finance, hospitality, healthcare, ticketing and many others. These interactive display or touch screen displays gives entire control to the user to ask and process real-time information.

What exactly are video wall contents?

Video wall contents are a blend of art and information, designed to interact with a large number of customers at the same time. A number of screens unified to display any content are enough to transform the outlook of any venue. With the arrival of 4K, LED and other latest technologies, the visual effect of these contents has enhanced much more than earlier. High pixel resolution and pitch can bring a great change in the high-quality presentation of their creativity. Hotels, resorts, stadium, and casino everywhere these displays create a feeling of opulence results in the deep involvement of its viewer.

Features of ideal video wall contents:

• The images and text information should fuse well with each other. 
• Since the text is also a vital part of this content, hence simple and clear presentation is the ideal way to go. 
• Simple texts are easy to remember at once, as well as create a good impact on the mind of viewers. 
• The size and font of the text must do justice with the site of these displays. It should allow the viewer to easily read the information irrespective of the screen distance from the viewpoint.
• The contents that end in a few second are more impressive. 
• Needless to say, the New York Times Square appears enchanting due to these large display screens. Video wall along with Interactive screen kiosks are being widely deployed as a more interactive medium to boost your business. The correct use of hardware and software will definitely result in an unmatched viewer experience.