AOPEN nTAKE and Digital Menu Board Solutions

With the tremendous growth in digital technologies, we now have great solutions to address so many of our needs. Cafes, restaurants, and groceries can now make use of digital menu boards as an alternative to the tedious process of managing static menu boards. Static menus are not just something that requires effort to manage, but they also involve considerable printing expenses. This could be addressed by a digital menu board whose content could easily be updated without much effort or expenditure.

A few years ago, installing and operating digital menu boards were not such an easy task as there were not really many good solutions providers. AOPEN, a digital display specialist, now offers both hardware and software solutions to help with your digital menu board requirements. nTAKE is a complete solution that lets you connect up to four HD displays on a media player. It comes with a very powerful content management system, which lets you take control over what your customers see. You could even use nTAKE to synchronize and update your menu boards across multiple locations. This is perfect for a chain of restaurants or retail stores as all the digital menu boards could be managed from one central location.

Digital Menu Board Solution

nTAKE can manage digital menu board systems of any size. It comes with pre-installed software that lets you work with the content. Managers can make extensive use of nTAKE to take a control over their digital menu boards. They could easily integrate their marketing message with this setup.

Technology Driven Digital Signage

Digital Signage uses a number of electronic displays like LCD, plasma, LED, 3D projection, water and fog screens and holographic displays. With the availability of new technology, digital signage are becoming more attractive to look at, thereby drawing the attention of people. The technology behind the signboards is simple. It is connected by three devices- the host server, digital media player and the electronic signage. When an audio or video message has to be displayed, then these three need to be connected. The signage and player is connected via audio-video wiring and the digital media player and content server is connected via Ethernet or Wi-Fi. And using this, the content is passed from the server to the digital media player and played on the signage.

For the content, software like content management systems and digital media distribution systems is used to transfer the desired content from the server or hosting device to the hardware, which is the signage. This content which is displayed on the hardware, is stored, managed and organized in the content management software. Content can also be directly displayed from the internet, provided it is connected to the server via Ethernet or Wi-Fi. It is vital for the display to always update his information so that people are not misguided or confused by the outdated information. Information is changed manually, as and when required.

Also scheduling solutions can be used, where the message automatically changes as per a preset schedule. If a particular server connects to a number of digital boards placed in different places, then the same information can be displayed on all the connected sign boards.

The World of Digital Retailing

Advertisement is one of the most important factors that increases the sales and profits of a company. Any form of advertisement is good, be it word-of-mouth, TV ads, mobile, online, radio ads, billboard, signage or coffee cup placements. They do the one most important thing- it communicates a message. 

Having a digital signage is a form of investment and advertisement. If it allows a business to add in a few more customers, then it is worth it. Hence sign boards or digital signage can be seen placed in vital areas all around you. And each of them competes with the other in order to attract the viewers. Similarly, retailing too has now moved to an all new level. A decade back, nobody knew much about the internet and what it could do. But today, there is hardly anything that cannot be done via the internet including retailing, which is also known as, Digital retailing. Digital media like internet and mobile apps are used to compare price and products and buy and sell goods. Even when visiting a retail outlet, if you do not have time to go inside the store to check out its contents, you can take a look at the digital display mounted on the wall outside the store. It contains all the details pertaining to the products, price, specifications, etc. And if you are interested in what you see, then you can go inside. Digital display is the new age window shopping. 

Digital Signage in the Food Industry

Digital signage has its presence in every industry and the technology offers several benefits for restaurants as well. Restaurants have the most potential to benefit from digital menu boards. Since food is perishable there is more turnover in the food service industry than just about any other. While taste is an influencing factor when it comes to attracting customers to a restaurant, the way the food looks is as important. This can have an immediate impact on a customer’s buying decision, which can be best achieved with digital menu boards. Most importantly, it brings a level of efficiency, an element that is most essential in food service. Digital screens eliminate the need for long drawn out menu boards. Those greasy and grimy menus placed on tables are now replaced by dynamic displays.

Enhancing customer experience is all what digital menu boards are about. They go a long way in enhancing the branding efforts of a restaurant while they can do a great job of entertaining customers while they wait, or for that matter, eat as well. The introduction of high definition screens allows restaurants to create compelling content. Digital menu boards offer benefits for both, a restaurant and its customers. For customers, these boards offer a better understanding of items on the menu. It also improves order efficiency and reduces the burden of long lines and waiting periods. Most importantly, the introduction of entertainment allows for a great dining experience while the opportunity for improved communications leads to great customer satisfaction. For the restaurant, digital menu boards certainly have the potential to increase sales due to improved order efficiency and increased customer retention.

Lead Customers down a Clear Path to Purchase with Interactive Screen Kiosks

It is no secret that companies need to present engaging and dynamic content to capture the attention of their audience. An interactive screen kiosk is one of the most effective marketing tools that can help companies achieve this goal. These kiosks invite human interaction and are available in various shapes and sizes from a counter-top iPad to a large industrial LCD monitor. With customizable kiosk software, the benefits that every type of business can derive are endless. One of the biggest advantages of an interactive screen kiosk is that it can be where you can’t be. Whether you have products to sell, operate or simply information to spread, a kiosk can help achieve your goal 24 hours a day. In addition, content can be quickly edited so that customers receive the right message at the right time.

An interactive screen kiosk is a great way to enhance the efficiency of your organization and get rid of paper-based methods that could prove costly and time consuming. Museums and other establishments that wish to educate its visitors with a history or background can utilize kiosks to make the story come alive in a compelling way. They are specifically designed to enhance visitor experience. The possibilities are endless when it comes to an interactive screen kiosk.  No matter what the occasion, these kiosks can sharpen the focus and be an attractive addition to any event. Companies also get the opportunity to build their brand loyalty where the software and display monitors can display their logo and brand information effectively. Installing touch screen kiosks at an event is the ideal way to enhance your sales process by offering consumers all the information they need to make a well informed purchase decision.

Change From Traditional Advertising Methods with Digital Signage Solutions

In today’s world, the dissemination of crucial information to the maximum and speedily is vital for all types of businesses. While the older forms of advertising with static displays and posters are still around, most modern businesses have moved on to digital display units to showcase their products and services with detailed and eye catching displays. One advantage of using digital signage solutions is that there is no limit on the amount of storage space available to display your messages.

The widespread use of digital signage solutions is now found in both private and public sectors; these include retail, education, transport, corporate, and government sectors. They are seen in shopping centers, hospitals, colleges, schools, groceries, delis, and cafes. The reason they have become so popular is that besides the basic cost of the display unit, the programming of the content can be done by professionals with a computer and then entered into the unit, either through aUSB stick or through a media player.

Software for these digital signage solutions are now available either to be filled in by the outlet or specifically written by professionals, which could be expensive, depending on the content. The basic idea of having this type of display is to connect with a potential customer and ensure they stay informed and connected with the display and content. Studies have shown that an innovative approach of a digital display unit has been proven to be more user-friendly and remembered by customers as compared to static displays.

Spreading the Word about Retail Advertising with Digital Signage

Currently, the fast dissemination of information on retail and other businesses has been shown to be done best using digital signage for retail as one of the best ways to advertise your products or services. Initially everyone was very skeptical about the idea; however, it has been conclusively shown that digital signage works best for retail industries. A well thought-out and creative advertisement, shown through digital display units has brought in the maximum revenue.

The concept of marketing and advertising is the way to reach out to potential and existing customers and in order to catch their attention, you need the digital signage for retail purposes to be as eye catching and attractive as possible. It should show all the necessary information that customers might need, including a description of the product or service, costs, and brand or logo of the company. The whole exercise of using the best in digital technology would be wasted if the product or service is not marketed well.

When getting ready to market and advertise a product or service, the key data will be known only to the company in question; how they pass on this knowledge about the product to the customer easily and without problem is where digital signage for retail works best. The company handling the process will take in all the data about the product and come up with an attractive package for your approval. Once it has been approved, they can offer you a display which meets your advertising requirements.