Create More Business Exposure via Digital Sign Boards

The era of signage goes long back to the ancient Egyptians and Romans when stones were the medium for advertising. Different objects of signs were used to gather the attention of the public. Some of the most beautiful and elaborated works were common in continental Europe and England. With tides of time, technology took a higher road and digital age replaced the conventional ways of public advertising.

The need of digital signage

Innovation and technology should go hand in hand to serve the perfect marketing mix for your business. Digital Signage is the perfect medium, which makes it possible to deliver compelling content at the right location with a powerful impact. Quite a few digital signage players in the market offer the latest technology to fulfil their clientele need. Every Business needs to engage their audiences in the most interactive way. Why not the digital way? It is quite an effective way for internal communications, emergency notifications, faster sharing and a global reach among your target audience.

Why outdoor digital signage?

Outdoor Digital Signageis constructing a very strong bridge to involve their customers directly. It is been chosen as a way of brand visibility and brand recall for maximum businesses. Any industry ranging from retail, healthcare, finance, banking to educational sectors can be apart of this innovative way to strongly bond with the target audience. It is a different approach to marketing which can even change the buyers’ opinion while choosing your product over others. 

Application of digital signage

The application serves a few purposes such as creating a brand recall for retail to spreading emergency information for healthcare. Even schools are using this trend to improve and organize their management systems. 3D digital technology is also used as an additional tool for marketing purposes.The products are cost effective with low consumption and higher endurance. Getting the right technology in this period is the most strategic way every marketing guru believes.  In many cases it is noticed that digital experience for the customers gives your sales the perfect boost.

A different marketing method will always prove to be a value addition to your company and your brand. So we suggest you to improvise your strategy to market your product and further select from the best array of digital signage players in the market.

Adapt to the newest media of communication with digital signage.  Be at the right place with the right people through some of the best digital signage players in the market. Go live now!!

How Digital Sign Boards Are Effective for Emergency Messaging In Real Time

Digital signage one of the most effective and eye-catching communication mediums available in the market. It is the best used tool for communication during an emergency. Unlike loudspeaker and handouts, digital signage media player is best for emergency messaging and does not need any sort of monitoring in real time. The content management system (CMS) of digital signage store instructions for emergency and spread when such natural calamity or adversities occur. Such proactive method saves a lot of time and allows personnel to follow safety instructions during the catastrophe. 

Over the past few years, digital signage has its popularity. It has become versatile and can be used for numerous applications, i.e., menu boards, building directory, general information sharing, media player, etc. The key reason for using digital signage media player for emergency messaging is to instantly deliver important messages to wide-reaching mass in short time.

Digital signage media player convey accurate information to people and help in saving the life of people stuck in an emergency. Digital sign boards provide information about the nearest ambulance/hospital, emergency shelter centers, including phone numbers, addresses and capacities. Digital sign board will help you to find emergency exit routes. 

Benefits of using digital signage technology as an emergency tool:

• Appropriate and to the point messages
• Highlight with large fonts and bold colors for effective readability 
• Attract the attention of wide-reaching audience 
• Notify public about the recovery plan 
• Help in alleviating the level of panic
• Optimum media delivery system
• Takes less than a minute to update information
• Ability to reach hearing impaired

Today, many organizations including education, government institutes and offices, airport, shopping mall, theme parks, sports arenas, and schools employ digital signage to transmit information to public and high-occupancy areas. Digital signage is used for campus safety and popularly known as great rescue messaging system. Digital signage rises above the existing emergency notification procedure such as siren and loudspeaker and reduces the level of panic. Emergency alerts messages are activated across digital signage and can be easily read from a distance.

Digital signage media player is used for emergency messaging is one of the best communication technology available. This flexible emergency messaging solution represents an ideal medium for providing real-time emergency information and help in finding appropriate measures ensuring the safety of the public.

Digital Signage Complements Marketing and Merchandising Strategies

Digital signage is one of the effective methods to fulfill communication needs of the company. Gone are the days when people used to rely on brochures, flyers or newspaper ads for increased sales. With the technological expansion, business owners make use of effective marketing strategies to meet the goals of the business. Digital signage increases operational efficiency, scale valuable expertise, enhances the environment of the retail store, and improves marketing and promotional effectiveness. A well-organized environment of the retail store along with digital menu board for grocery can make a vital difference in the decision-making process of the consumer. 

The owners of the confectionary/grocery stores no more invest in printing, delivering, installing and disposing of static menu boards instead digital signage boards are used to reflect available items in the store. Digital menu board for grocery are more cost-effective options which help in saving both time and money. 

Benefits of using digital signage in grocery stores

• Digital signage is cheaper and convenient than printing. Digital content can be uploaded anywhere at any time, you just need to have strong internet connection. Digital menu board technology saves lot of time.

• Digital menu board for grocery display items depending on the day of the week and time of day.

• Digital signs allow you to list out items which are sold out and let you update your menu accordingly 

• Digital signage enhances customer experience and build effective relationship with the owner with customer

• The content can be easily designed; there is no need for hiring a professional or a graphic designer for designing the content. 

Digital menu is the smart way to influence customers and their buying behavior. By adding appealing images and videos in the menu board for grocery, you can interest the passerby. This marketing process helps in informing customers about offers, deals, coupons, weekend discounts during their shopping experience. Exclusive promotion of the products helps in engaging customer and inducing them to purchase them. 

Forget about that bothersome queuing. Create unique shopping experience in grocery stores that have digital signage menu board for grocery. Make a search in the digital menu and get to know about the items which you purchase rather than standing in the queue. 

Today, more and more businesses are taking this initiative and investing in digital signage solution. If you wish to improve the customer experience and promote brand loyalty, then digital menu board for grocery can be the best option for you.

How Digital Signage Player Contribute a Exclusive Medium to Showcase Any Company’s Production

With the ever growing technology, businesses stay on the lookout for cost-effective methods to promote products and services of their company. Businesses across the globe strive hard to increase target group of customers or buyers. Today, almost all sectors of business from education, manufacturing to service-based industries have adopted a sale-centric approach to ensure maximal return on investment (ROI). The key to business success is optimal customer satisfaction. This is where companies put extra effort and follows effective ways to build business image and digital signage is one among them. Digital signage player is a specialized form of a subsystem in which video or multimedia content is displayed in public places for promotional and informational purposes.

Digital signage player provides a unique platform to showcase your company’s work. It has become quite popular as it facilitates a totally different level of engagement with viewers. This player includes both the hardware and the software that is needed to process and display content to the screen. The software is normally installed in the computer that is used to control the display. You can easily update content on digital signs from anywhere with an internet connection.

Digital signage reduces both real and perceived wait time. With digital signage player, you can take advantage of displaying different menu or item. It ensures visual consistency and compliance across multiple locations. By installing digital display in offices/organizations, you can eliminate the recurring cost associated with printing and shipping new static signs. This unique platform perfectly showcases your company’s work. Besides this, you can display content to target audience to cater to their needs and expectations.

It is significantly important to highlight special offers and weekend discounts with precision that you give to customers. Such promotional tactics can bring in a lot of customers. Digital signage is most viable and affordable options that help in increasing brand awareness, thereby affecting an overall sale of the company. This display player helps business to grow by inducing more prospective clients and customers.

If you wish to create customer engagement, promote business offerings, and increase the sale of your company, then you should consider installing digital signage player. It helps in increasing business revenues, thereby giving recognition to the target customer base.

Digital Signboards for Hospital Waiting Rooms

Digital signboards, touchscreen kiosks and screens have become common at hospitals, nursing homes, and clinics. The primary job of these interactive screen kiosks is to offer information to the patients visiting the healthcare center. Sometimes, healthcare, pharma companies, and hospitals use digital signage to circulate health tips to the people visiting them.

In the waiting room and reception area of hospitals, these advancements have an important role to play. The patients are informed when it is their time to enter the doctor’s ward. The department, doctor’s cabin, or the treatment that a patient is looking for is typically displayed on these boards.

Convenience and Information

Self-service kiosks are also a part of hospital’s waiting rooms and reception. These machines offer convenience and information to the patients. They can key in their problems, answer the questionnaire, and book an appointment with the doctor by their own. The biggest benefit of mounting these machines is increased patient satisfaction. It also improves service delivery and efficiency. These interactive screens help establish a strong communication between the hospital or doctor and patient.

Reduced waiting time is one more convenience that comes with the adoption of digital, interactive machine in hospitals.

Moreover, these machines can be installed as a directory and way finding guide for patients. These screens are run by a software application, which you can optimize as per your requirements.

Improved Process

Service providers can streamline their process by introducing digital signboards in the house. These interactive devices can capture patients’ medical records and history. This very feature allows the doctors to provide right treatment to their patients. Apart from medical records and history, these intelligent screens also gather the information about a patient’s insurance cover. Since it is the age of digitization and the internet, it all happens in a few moments.

For returning patients, there will be no need to reenter their records. They will just need to review their acknowledgement number and confirm that they are an existing patient of your hospital or clinic.

Further, digital kiosks can also be programmed to accept credit card payments. That is another convenience for patients!

Minimal Expenditure

With these machines, many associated costs, such as administrative cost, operational cost, and printing cost, can be reduced significantly.

Congestion-free Front Desk

Digital screens also allow the hospitals to manage the crowd during peak hours. With these utilities, you can keep your front desk and reception areas free from congestion.

The objective of interactive screen kiosks is to offer a convenient and stress-free environment to patients and their family members. These machines help them find the desired department and doctor, get valuable health tips and useful information, and offer easy payment options.

5 Reasons Real Estate Agents Use Digital Signage Solutions

The drift of digitization has left no industry unaffected. The real estate sector is rapidly changing its gear, eyeing the advantages of going digital. A large number of realtors believe that riding the bull of digital trends can get them more sales and revenue. Amid this, there is a flock of agents believing in employing digital signage solutions strategically to woo home-buyers and real estate investors.

Digital Signage Solutions for Real Estate

Digital signboards have benefited almost every industry. Forward-looking businesses use these screens to display information and advertisements to their audiences. Whenever there is a mention of digital signage solutions for real estate agents, slogans like “For Sale” suddenly surface in our mind. However, digital signage is far more and better than that. These boards allow real estate businesses to stay informative and attractive in the eye of their prospective buyers.

If you are a real estate agent, the below 5 pointers underline 5 great reasons why you should use digital signboards to broadcast your offers–

• Easy to update: The prices of real estate are highly volatile. This is because many factors have a direct influence on real estate market. Many real estate websites claim that the properly prices change pretty significantly, most of the times, upsurge. Digital signage solutions allow the agents to easily update the prices of the entities they offer. That is possibly the most intelligent advantage of using digital signage.
• Showcase multiple properties on a single screen: Unlike traditional and non-digital signboards, you can create a list and sequence of properties to be shown on the screen. You can display dozens of properties, along with their features and prices on a single monitor.
• Customize the content: Digital signage solutions do not just comprise a screen. Instead, they are a brainy device that runs with the help of a software program. You can customize the content, such as the property, locality, and prices, as and whenever needed.
• Multiple user access: Adding more features, the software also allows you to give access to multiple users. You can allow your employees and sellers to update prices and information in real time. However, to avoid mishmash, you will need to implement specific grants to specific users.
• Display information and customer reviews: Digital signage can be used to reviews given to your services by your customers. Positive reviews can be a great source of new leads and sales.

The benefits of digital signage solutions are not just limited to these 5 points.  On these screens, placed in your office or outdoors, you can display latest news related to the real estate market. This way, you can earn reliability factor among your target home-buyers and investors.

Digital Signage for (QSR) Quick Service Restaurants

In the digitally advanced world of today, it will not be an exaggeration to state that every industry is leveraging the pluses of digitization. For a business to be successful, the significance of signboards – no matter whether they are deployed for broadcasting some information or advertisement – cannot be overlooked.Signboards too are not far away from the concurrent digital revolution. A large number of businesses use digital signboards for many advantages they offer.

This article highlights 4 biggest benefits of using digital signage for QSR or Quick Service Restaurants, in the following paragraphs:

Nowadays, digital sign-boards are used as a standard fixture in restaurants that promise to serve and deliver foods to their consumers within the pre-declared time frame.These spaces prove useful for QSRs when they want to relay information about latest offers, order status, etc. to their customers.

1. Ease in Delivering Nutritional Information About Food – These days people are very conscious about their health and closely monitor their calorie intake and the nutritional value of the food they consume.With the utility of digital signage, QSRs can broadcast the nutritional factors of food they serve. Calorie, sodium, vitamins, protein, fat, etc. can be easily displayed on these digital boards.
2. Display Menu Changes – Quick service restaurants often introduce changes in their customary menus. Digital boards allow them to update such information quickly. If a certain item has been sold out or if its price has been changed – the information can be presented swiftly and effortlessly.
3. Promotions – According to an infographic published by www.ttvmarketing.com, about 47.7% of Americans have claimed to have been influenced by the promotions displayed on digital signboards at public places.Adding more to this, the document also mentions that as many as 70% of U.S. residents have seen digital signage at public venues. These figures are simply a proof that digital signboards are an effective tool for marketing and promotional activities. QSRs can use them to dynamically promote their latest offerings.
4. Increase Customer Trust – Customers are the backbone of a restaurant. Customers trust can be won by catering high-quality services. Digital signboards can be a helping hand for QSRs in developing customer trust. You can ease and enhance customer experience, which will result in increased trust.

Apart from these, digital signage for QSR can be helpful in many other ways. QSRs can use these digital displaying monitors to run entertainment shows and music in their service areas.These screens can also be used to display ads. Restaurants can lower their expenditures by moving to digital signboards.