Video Wall Content: Art Versus Information

Promoting brands using video walls are becoming a common trend that big companies and organisations often follow. To showcase ads or information over displays are a dynamic way to grab consumer’s attention anywhere be it airports or malls. The reduction in their cost every year leads more and more organisation to invest in them.

In the wake of giving a user-friendly experience, interactive screen kiosks are also widely used in various service sectors like finance, hospitality, healthcare, ticketing and many others. These interactive display or touch screen displays gives entire control to the user to ask and process real-time information.

What exactly are video wall contents?

Video wall contents are a blend of art and information, designed to interact with a large number of customers at the same time. A number of screens unified to display any content are enough to transform the outlook of any venue. With the arrival of 4K, LED and other latest technologies, the visual effect of these contents has enhanced much more than earlier. High pixel resolution and pitch can bring a great change in the high-quality presentation of their creativity. Hotels, resorts, stadium, and casino everywhere these displays create a feeling of opulence results in the deep involvement of its viewer.

Features of ideal video wall contents:

• The images and text information should fuse well with each other. 
• Since the text is also a vital part of this content, hence simple and clear presentation is the ideal way to go. 
• Simple texts are easy to remember at once, as well as create a good impact on the mind of viewers. 
• The size and font of the text must do justice with the site of these displays. It should allow the viewer to easily read the information irrespective of the screen distance from the viewpoint.
• The contents that end in a few second are more impressive. 
• Needless to say, the New York Times Square appears enchanting due to these large display screens. Video wall along with Interactive screen kiosks are being widely deployed as a more interactive medium to boost your business. The correct use of hardware and software will definitely result in an unmatched viewer experience.

Top Digital Signage Technology 'Must Haves' for 2017

The retailers and marketers often focus on the last results of the broadcast screens to the customers. However, at the beginning, it is better to make sure that the system is carrying effectively the KPIs.  The high-quality digital signage solutions deliver a long-term and reliable service. Hence, it should always be preferred. In 2017, the following digital Signage technologies will be playing a crucial role.

No more external media players with System on chips

This technology provides high-performance codecs and modules. It substitutes the requirements for external media players. The retailers and QSR chains should carry out this technology. Many brands such as LG and Samsung come with this technology.

Advanced features with quality commercial Screens

A cheap screen can cost heavily when it comes to dealing negotiations. One should always go for high-quality commercial grade screens. Though initially, cheap screens may cost little, but commercial screens are a worthy product for long-term usage. These screens come with features that are more cutting-edge such as LG’s OLED screen can carry out high contrast and true pixel colours.

Advantage with LED Displays

The LED display has an adaptable aspect ratio and ideal brightness that enables them to work good in indoors as well as outdoors. They are also at reasonable prices when purchased in bulk. Their highly personalized and multipurpose features make them ideal for big marketers and retailers.

Using HD Projectors and specialized films.

With a swift pace, the projection technology is evolving out. This technology helps marketers display a traditional window into a large format. High definition projectors and high-quality projection films with help in displaying vibrant videos or photos. This allows retailers to use their shop frontage exhibitions as a highly efficient marketing tool for making their brand loud.

Adding music in stores

Nowadays, this technology or better to call a tactic is gaining momentum between retailers and QSRs. Undoubtedly, music binds people and can enhance their shopping experiences. Playlist with some good selections of music can really bring back customers. New technologies offer easy updating of music playlists with just a few clicks or a button push.

To get the best out of digital signage solutions, it is very important for the retail brands and QSRs chains to carry out high-quality installations in every direction.

Relieve Stress of Viewers at Restaurant or Busy Checkout Areas by Installing Digital Menu Boards

“Digital Boards” is a new technology in the restaurant industry. Especially for restaurants, Digital Menu Boards Restaurant is way more noticeable than one's which do not have a digital board. Digital media has a lot of power. The real potential of only the texts displayed on the Digital board could have a significant influence on the readers. This is causing an evolution in the concept of ‘Power of Spoken Words’ by changing it to ‘Power of Words that are Read’ as well.  

Enhanced Customer Experience

The Digital Boards not only find their use to display texts or words, but also to have some kind of desirable graphical contents according to the type of restaurant. Mixing some kinds of fun facts related to the food served in the restaurant might make the customer feel good about having the food. There could also be pictures of the items that are present in the menu. The presentation is the key to impressing the client, so having impressive Digital Boards,could in fact enhance the way you present your restaurant to the visitors.

Indulgence of the Customer

The customers also get the chance to indulge in some kind of activity while they eat or wait for the food. Moreover, providing them with something to interact with might enhance the experience of the customer, for instance, there should also be some promotional advertisements. Generally, the flyers given to customers remain unread, and hence something attractive enough to enthrall their attention becomes a necessity. Having a Digital Board might give the customer the time to look at the great offers they might avail to save a good amount of money and about the new additions to the menu with the photos of the foods and the way of their preparation.

Entertainment of the Customer

According to the type of the restaurant, and the kind of crowd that comes to the restaurants, they can display certain things on the Digital Board. Suppose it is a cafe near to some college, then one can show video songs based upon the likes of the customer. In addition, the restaurants may ask the customers about their favorite music to play. This will make the customers to feel like being a part of the process, which will really make them feel significant and happy.

To conclude, if the ambiance of the restaurant is good, then the revenue of the restaurant increases automatically. Digital Menu Boards Restaurant makes it easy for the customers to make a decision based on their needs and the things provided by the restaurant.

Increase Foot Traffic via Digital Signage

Digital Signage is a subcategory of the signage category. It uses modern technologies such as LED, LCD, and projectors to display content. Over the years, digital signage has proved to be one of the best digital retail solutions for advertising content. Companies are using digital display boards to attract customers. This technology surely has the capability to increase foot traffic to local stores. Foot traffic mostly refers to the physical presence of customers at your stores. 

The Strategies

Different companies use different strategies to use digital signage to the fullest. Still, you need to sort many things before you try this technology for the sake of enthralling customers to your malls and stores. Here are some conventions, which you can follow to increase foot traffic via digital signage.

• Make sure your signage stands out among others.
• Use bright colors and attractive yet simple fonts on your boards.
• Don’t use too many words and convey the message appropriately.
• Make your theme convincing and applicable to your products.
• Program your signage to show different content at different times.
• Announce all promotional details like offers, discounts, and sales through these boards.
• Display engaging content.
• Display current news and information and at the same time advertise your products accordingly to attract customers.
• Announce contests and lucky draw through these boards.
• Make sure to start a referral program through these boards.
• The placement of these boards is also important. Place these at crowded places such as roadsides, stations, restaurants, bus stops, and other places of public interest.
• Display friendly content on the board.
• Show the day-to-day issues solved by your products through these boards.
• Use your display boards as road sign boards. People will never overlook your boards.

These are only some conventions that you can follow in order to anticipate good results. Nevertheless, you must make a survey on your customer base and advertise accordingly to get a better idea of the customer behavior. Providing user-friendly services could become lot more easier this way.

To summarize, digital signage has provided a good way for increasing foot traffic. It is one of the best digital retail solutions to enhance your customer base. Nevertheless, in the future, digital signage will get a huge boost and will be a sure companion to increasing foot traffic at your store. This is the reason why many companies are already utilizing them as a foremost advertising mode.

Digital Signage Improves the Aesthetics of Your Facility

Digital Signage is a way that can completely transform your business. Owing to countless number of digital signage companies in the market, you get a wide range of options to pick up digital signage hardware. This is a well-set opportunity provided that you are well aware of the type of product that will actually meet your requirement. Here are some important points in this regard, which are must to keep in mind while choosing the digital signage media player. Your find of right signage equipment will become easier after following these points:

Digital Signage

The term digital signage hardware can refer to various things:

• Digital Signage media player

• Digital Screens

• Network Cables 

• Mounting Systems

• Display Stands

The hardware of digital signage system depends upon the science as per your requirements, e.g. a simple system only requires mounting system, screens and media player. On the other hand, cloud base signage system doesn’t require cables. Therefore, they are the prime choice who is looking for easy installation.  

Key Features: - Visual Communication

Visual communication is a key feature of digital signage that involves transmission of ideas with the help of visual display. In the era of digitalization, consumers make shopping based on displayed stocks. This key feature of digital signage makes easier for the customer to place deals or making transactions. Digital signage hardware relates the customer with the product easily and gives opportunity to them to select the products according to their needs and demands.

Enticing Store Front

Digital signage influences the customer’s purchasing power and attracts audience towards special deals and discounts available through digital signs. Digital signage media player plays a vital role in providing enticing storefront and promotes items with planned integration. The main motive behind its use is to display the targeted product or content to facilitate the demand and need of the customer. These digital signs attract more audience by using motion videos and graphics and hence enable one to capture a sizable market within a limited period. Digital signage improves the aesthetics of your facility and alongside, increases brand awareness among the customers. It also provides opportunity to observe consumer behavior and helps on improving relationships with customers.  

To summarize, digital signage creates a long lasting and aesthetic impression that results increase in the total turnover. Thus, we can say that digital sign act as key tools to keep customers in your establishment for longer period.

Embrace the Digital Technology with Cloud Based Digital Menu Board for Restaurant

What is the special at the neighborhood pizza place?  This is a question, which crosses our mind whenever we think about dinner. The attractive digital menu board for restaurant always attracts our attention. This digital menu offers a variety of items from rolling text, slideshows with weather, news feed and clocks too as an extra widget.  

Up-Sell with the Digital Menu Boards

Digital Menu Boards in restaurants, food joints, cafes and other hangouts are a huge opportunity for up sale. To begin with, digital screens present a much clearer view than static images. They have an automatic or manually controlled system to change updates in a single shot for all the restaurants under a brand. In addition, you can also customize it. Whether it is a time of day or targeting a certain demographic of foot traffic, digital menu boards provide restaurants a hassle-free method to display relevant menu items accordingly.

Captivating your audience just got easier

Food and hospitality industry works better when they are able to engage their clients in the best way possible. The same old brochures or waiters helping with menus are quite boring for the customers instead HD videos, animated graphics, engaging texts are a better way of communication.

Get your own cloud based digital menu now

The cloud based menu system gives you the freedom of choosing your restaurant or cafe’s menu items from any place with an internet connection. You can control the menu with this innovative digital signage software. Besides menu control, cloud based digital menu also lets you choose from a variety of themes, designs and templates for your customized menu. The idea is cost effective, easy to understand that you can install and handle at ease without any serious issues.

A dynamic way of communication, which utilizes the waiting time of your customers, is the best use of this design. Fun facts, Puzzles, trivia, small interactive shows can capture the audience’s attention further letting them enjoy at the restaurant more. It also promote brand consistency as employees generally forgets changes to be made in the static board but with the digital board you are always updated in terms of menu, pricing, special attractive offers .

Give your restaurant a stylist digital menu with different themes to attract maximum customers. Use the best digital menu boards for restaurant to setup your products, pricing, menu etc.

Digital Signage – Helping Customers to Post Valuable Feedbacks

It is all set for the enormous clash in 2017 as digital signage solutions fight to give smaller pixel pitches, bigger screens, better resolution, faster refresh rates and much more. Digital signage is now converting into a popular marketing tool for businesses since the past few years. In the erstwhile times, print media reigned in the advertising market for long, but now digital signage has becoming a perfect replacement of print media.

Perfect platform for Customer feedback

Customers now a days prefer watching video based content to understand the product or service they want to buy, as it makes easier for them to shop. Moreover, they can provide valuable feedback to let the other potential buyers view the same on their screens. Digital screens are also helpful for customers to participate in product based surveys that help them effectively in understanding the importance of the product.  Moreover, if a store has a digital signage installed then, it will make easier for customers to know about the deals and discounts available on the products. Digital signage solutions is the one that strictly look forward for the demand of customers. Smart companies know the key to greater customer satisfaction and in that case this digital signage plays a great role. After all customer satisfaction should be the top priority of every business.

Trends in digital technology

There are so many popular trends rising in the digital display technology and the most popular among all are retail, healthcare, and education industries. These include liquid crystal displays and light emitting diode displays. Besides, the use of digital displays in logistics, trade shows, tour and travel business, etc. has been quite beneficial for the hosting organizations. 

Major Benefits of Digital Signage

1. You can update any content from anywhere on digital signs, as it only requires internet connection.
2. It enables you to show any of the items at your selected time.
3. Digital Signage reduces both perceived and real wait times.
4. Enhances the user experience of your customer. 
5. Allows you to display any emergency messaging in real time.
6. Environment friendly, as it reduces paper waste.
7. Displays all the upcoming events and schedules on screen.
8. Enthralls the attention of customers with the use of good graphics and videos.
9. Saves the time of customers and creates brand awareness.
10. Allows you to display multiple forms of content at once.

To conclude, the digital signage has an enormous scope and is the right step towards the direction of understanding the needs of the customer better. Hence, businesses aspiring for a steep growth may benefit a lot by leveraging this advanced form of technology.